Contributions of farm holidays in Austria towards a more sustainable tourismPresentation at the Internat. Congress on Rural Tourism of Navarre Kingdom, Spain. Pamplona, Feb. 21, 2013.

Hans Embacher

Austrian Farm Holidays AssociationGabelsbergerstraße 19A-5020 Salzburg

h.embacher@farmholidays.com

Farm Holidays in Austria - Economic scale

(source: Statistik Austria, agricultural statistics 2000)

Austria: 9.900 farm holidays enterprises

114.000 tourist beds in rooms and/or appartements

A: 1/9 of total Austrian tourist bed-supply is on farms

Daily expenditure of farm holiday-visitors in the rural space:app. 1.000 Mio € per annum

• Ecological sustainability

Elements of sustainability

www.farmholidays.com

• Ecological sustainability

• Social sustainability

Elements of sustainability

• Ecological sustainability

• Social sustainability

• Economic sustainability

Elements of sustainability

Farm holidays contribute towards sustainability

• Attractive & valuable part of Austrian holiday productGet to know the country and meet local people

• Contribution to secure income of farming families sound source of income for small family farms

• Link tourism - agriculturegood cooperation for both of existential importance

• Contribution towards a sustainable tourism developmentnaturally developped, regional offer without much built infrastructure

• Valuable source of information and educationdirect, personal contact to farming life, to the source of our food

Marketing of farming produce via farm holidays

Total turnover of app. € 500 mio. on the holiday farms (tourist spent)

Farm Holidays: 2 mio. consumers spend holidays with producers

Transparent production (on the farm)

Cooperation with Austrian NTO

Schaltplan Printanzeige:

Süddeutsche Zeitung Magazin / 5.6.2009Welt am Sonntag Icon / 29.3.2009Welt am Sonntag Icon / 26.7.2009Zeit-Magazin LEBEN / 6.8.2009Handelsblatt / 15.5.2009

Reichweite: ca. 32 Millionen Leser

We could not have this holiday-offer,if we were not farmers.And we could not be farmers as we are,If we did not have this holiday-offer!

Alois Gaderer, past president,Austrian Farm Holidays Association

Thank you for your attention!