Download pdf - LinkedIn Optimization Branding and SEO

[Webinar] LinkedIn Optimization, Branding and SEO April 3, 2014

Lori Ruff CEO, Integrated Alliances E: [email protected] Mike O’Neil Founder & President, Integrated Alliances E: [email protected] Chris Raulf Founder & President, Boulder SEO Marketing E: [email protected]

www.boulderseomarke.ng.com | www.IntegratedAlliances.com

What We’ll Discuss Today •  How to grow your business with LinkedIn •  LinkedIn as a branding tool •  LinkedIn groups •  Using LinkedIn as a search engine op9miza9on catalyst

•  How to measure success •  Case studies •  Ques9ons & Answers


Quick Poll

•  My company has a LinkedIn company page •  My company doesn’t have a LinkedIn company page

•  Not sure •  Not applicable


Quick Poll

•  LinkedIn is an important part of our overall digital marke9ng efforts

•  We don’t really use LinkedIn as part of our digital marke9ng efforts

•  Not sure •  Not applicable


Integrated Alliances is not associated in any way with LinkedIn®

We help the user community

gain concrete business advantages through LinkedIn

B2B, Tech Heavy

CULTURES

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SEO is about…

L INKEDIN

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LinkedIn SEO Components

Ø  Keywords Ø  Data Fields Ø  Individual Profiles Ø  Company Pages Ø  Posts and Content

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OPT IMI ZE

METHODOLOGY Engage

Search Profile

Network

11 Sell

Your LinkedIn Profile

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PROF I LE

“Fit In” with Keywords

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PROF I LE

“Stand Out” with Style

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Your “Digital Footprint”

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I T ’ S A B O U T

“Catch” Their Eye PROF I LE

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Speak to Them PROF I LE

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LinkedIn Profile InfoGuide

✮FAST TRACK✮

PROF I LE

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Simple Process PROF I LE

Ø MicrosoY Word – Copy & Paste Ø  Follow Profile InfoGuide Ø Work Top-‐down Ø  Profile Template -‐ Master Text Ø  Join the Company Page

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Your Network

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Your LinkedIn Network NETWORK

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Ways to Build Your Network

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NETWORK

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LinkedIn Groups GROUPS

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•  Community –  Like-‐minded individuals, peers, targets –  Op9ng Into a Special Interest

•  Social-‐Business – Crosses boundaries

Groups to Join

•  Regional Groups – Linked To Denver, Linked Minnesota •  Execu.ve Groups: C-‐levels, Decision Makers •  Professional Associa.ons – Local, Regional, Na9onal •  Industry Groups – Real Estate, Investors, Marketers •  Personal Interest Groups – Music, Fantasy Football

GROUPS

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Ge`ng Leads in Groups

•  For Starters – Observe, Lurk, Read – Like, Comment on other Posts

•  Post Discussions – Create interest – Demonstrate Knowledge

•  Message Other Members

GROUPS

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Searching

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Millions go in… SEARCHING

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Basic Searching SEARCHING

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SEARCHING

Advanced Searching

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Rock.com

Key Takeaways from Today

•  Spiff up your profile •  Create a LinkedIn Company Page •  Get Your Team on the Company Page •  U.lize Employees as Brand Ambassadors

•  Pay Acen.on 32

Ø Coaching Programs Ø Corporate Training Classes Ø Wri.ng & Op.miza.on Services Ø Speak at Your Event

The 5 Pillars of SEO

1.  Technical Health of Website 2.  Website Func9onality 3.  On-‐Page Search Engine

Op9miza9on 4.  Off-‐Page Search Engine

Op9miza9on 5.  Social Media Marke9ng


Quick Poll Have you done keyword research?

www.boulderseomarke.ng.com | 720.263.1736 | [email protected]

Keyword Research



Keep Track of Your Rankings


Anatomy of a Search Engine Results Page (SERP)



Increase Referral Traffic with LinkedIn


Get SlideShare to Work for You


LinkedIn Company Page Status Updates are Indexed on Google

h_p://business.linkedin.com/marke9ng-‐solu9ons/c/14/3/products-‐and-‐services-‐tab-‐re9rement.html

Case Studies and Success Stories Example: •  Bi-‐weekly blog post •  1 personal LinkedIn status update per day •  1 LinkedIn and Google+ company page status update per day •  2 Tweets per day •  2 LinkedIn group pos9ngs per day


Case Studies and Success Stories •  Bi-‐monthly Webinar

or Web Panel •  Weekly blog post •  2 personal LinkedIn

status updates per day

•  1 LinkedIn company page status update per day

•  2 LinkedIn group pos9ngs per day

•  1 FB / G+ post per day •  2 Tweets per day


April 8 & 29 in Boulder and Denver

Get $50 off the registra.on fee with code LIMC50 Learn more at: www.boulderseomarke9ng.com/training


[Webinar] LinkedIn Optimization, Branding and SEO

Questions?

Connect with Integrated Alliances: LinkedIn: h_ps://www.linkedin.com/company/integrated-‐alliances Facebook: h_ps://www.facebook.com/IntegratedAlliances Twicer: h_ps://twi_er.com/iasocialmedia Google+: h_ps://plus.google.com/+Integratedalliances-‐LinkedIn-‐training YouTube: h_ps://www.youtube.com/user/IntegratedAlliances Connect with Boulder SEO Marketing: LinkedIn: h_p://www.linkedin.com/company/boulder-‐seo-‐marke9ng Twicer: h_ps://twi_er.com/Marke9ngSEOWiz Facebook: h_ps://www.facebook.com/BoulderSEOMarke9ng Google+: h_ps://plus.google.com/+Boulderseomarke9ng YouTube: h_ps://www.youtube.com/user/boulderseomarke9ng
