Lunch and Learn:Foursquare &
Other Location-Based Apps
Presented by: Diana Silveira, Novare Library Services
Highlight & demonstrate a variety of location-aware applications.
Offer strategies and practical ideas to help provide more visibility to library resources and services.
Discuss the future of geo-location applications
1. GPS on mobile device finds user’s location. 2. App scans that area for places. 3. User checks-in.
Why?1. Earn points, virtual badges2. Network with friends/potential friends.3. Earn rewards as loyal or new users.
I don’t check-in to my work, my kid’s school, or my house etc. (More about privacy later)
Mayors are people who check-in places the most. Some businesses (and libraries) can provide awards.
Tips can help you decide on lunch or what sales clerk to avoid. ;)
When more people check in to places around an area, more recommendations will be offered.
Adding to a to do list can help you remember a meal or a book to buy, etc. when re-visiting a place.
Integrates with Facebook & Twitter
The more places you explore the more badges you can unlock.
Source: http://weheartit.com/entry/9892687
Claim Your Venue BI Instruction Post Tips KNOW THY USER Give a Check-in Reward(s)
– Something “Awesome” “Competitive” and “In-Demand at the moment”
Train your staff
Image source: http://www.flickr.com/photos/yourdon/4386647667/sizes/l/in/photostream/
Have a Goal Have a Plan Promotion
Image source: http://www.selfstoragemarketingahead.com/foursquare-is-the-geo-social-network-a-good-idea-for-self-storage/
Claim your location. Offer incentives for users to check-in to your library and make it worthwhile for them!
City ToursLibrary ToursTrivia Contest
Can use: SMS, Pictures, QR Codes, Open Resources or Specific Responses
Pic from http://on.mash.to/KNDncf
SCVNGR is not Foursquare. Good treks take time to build. Best for “event” or specific purpose Only successful if PROMOTED Audience will determine the delivery. Email them – they are helpful
Source: http://www.scvngru.com/apps/blog/show/8197805-success-with-scvngr-5-lessons-learned
Improved access to information Provides more visibility Easier to find a claimed venue Instant & inexpensive communication with users Interaction/engagement Enhances learning
Placeme“Find my Friends” on Apple
Potentials (Short Term): • Analyze routine traffic routes in advance
• Cost comparison on your route
• Coupons based upon route/habits
• Track kids/friends in a passive manner
• Ecommerce
• Geofencing couponing
Inherent Prediction/Decision Engine Integration into:
• “search”
• “mapping”
More integration w/ mobile wallets
[email protected]/dee987
delicious.com/dee987/locationbased
Diana Silveira
www.learnsurge.com
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