Embed Size (px)
Lunch and Learn:Foursquare &
Other Location-Based Apps
Presented by: Diana Silveira, Novare Library Services
Highlight & demonstrate a variety of location-aware applications.
Offer strategies and practical ideas to help provide more visibility to library resources and services.
Discuss the future of geo-location applications
1. GPS on mobile device finds user’s location. 2. App scans that area for places. 3. User checks-in.
Why?1. Earn points, virtual badges2. Network with friends/potential friends.3. Earn rewards as loyal or new users.
I don’t check-in to my work, my kid’s school, or my house etc. (More about privacy later)
Mayors are people who check-in places the most. Some businesses (and libraries) can provide awards.
Tips can help you decide on lunch or what sales clerk to avoid. ;)
When more people check in to places around an area, more recommendations will be offered.
Adding to a to do list can help you remember a meal or a book to buy, etc. when re-visiting a place.
Integrates with Facebook & Twitter
The more places you explore the more badges you can unlock.
Source: http://weheartit.com/entry/9892687
Claim Your Venue BI Instruction Post Tips KNOW THY USER Give a Check-in Reward(s)
– Something “Awesome” “Competitive” and “In-Demand at the moment”
Train your staff
Image source: http://www.flickr.com/photos/yourdon/4386647667/sizes/l/in/photostream/
Have a Goal Have a Plan Promotion
Image source: http://www.selfstoragemarketingahead.com/foursquare-is-the-geo-social-network-a-good-idea-for-self-storage/
Claim your location. Offer incentives for users to check-in to your library and make it worthwhile for them!
Venue Statistics
Create an Account Claim Your Library Create a challenge
• Open Response• QR Code
• Photo Challenge
City ToursLibrary ToursTrivia Contest
Can use: SMS, Pictures, QR Codes, Open Resources or Specific Responses
Pic from http://on.mash.to/KNDncf
SCVNGR is not Foursquare. Good treks take time to build. Best for “event” or specific purpose Only successful if PROMOTED Audience will determine the delivery. Email them – they are helpful
Source: http://www.scvngru.com/apps/blog/show/8197805-success-with-scvngr-5-lessons-learned
Source: http://bit.ly/IGyvSI
Source: http://bit.ly/IGyvSI
Can add location to tweets.
Loopt Untappd GetGlue Jo (aggregates check-ins)
Improved access to information Provides more visibility Easier to find a claimed venue Instant & inexpensive communication with users Interaction/engagement Enhances learning
Mobile Couponing Reward Programs Socialization Use Apps to help you create your story
One more “social media” to manage Privacy Concerns Excludes those without smart phones
Placeme“Find my Friends” on Apple
Potentials (Short Term): • Analyze routine traffic routes in advance
• Cost comparison on your route
• Coupons based upon route/habits
• Track kids/friends in a passive manner
• Ecommerce
• Geofencing couponing
Inherent Prediction/Decision Engine Integration into:
• “search”
• “mapping”
More integration w/ mobile wallets
[email protected]/dee987
delicious.com/dee987/locationbased
Diana Silveira
www.learnsurge.com
Friend Us on Facebook!
