Business Model - The Empathy MapDesigned for: Designed by:

Customer Perspective:

What does she

THINK and FEEL?what really countsmajor preoccupationsworries & aspirations

What does she

SEE?environmentfriendswhat the markets offers

What does she

HEAR?what friends saywhat boss sayswhat influences say

What does she

SAY and DO ?attitude in publicappearancebehavior towards others

GAIN“wants”/needs, measures of success, obstacles

PAINfears, frustrations, obstacles

Date:

Interation:

Adapted from XPLANE. XPlane.comwww.XPLANE.com