Question 2 How effective is the combination of your main product and ancillary texts?
We wanted to make sure there was a clear connection between all of our three products (teaser trailer, poster and magazine) as this is how our audience would recognize our product.
We knew that to make a strong brand we had to keep continuity and really focus on things like font, iconography, images etc.
The Poster
This is our poster of flatline compared to the awake poster we based it off.
We wanted to keep the colour scheme the same by using the black
background with just the white light beaming down on the surgery bed.
The light in the awake poster is slightly more bluer than ours but we didn’t
want it to blend in with our characters blue costume
Title and title font
Here you can see all the title fonts from our teaser trailer. We tried to keep it the same by having the white font with a blue glow effect.We felt like this font would work as the blue fits in with the hospital theme we have in our film. The blue glow also fits in with our psychological thriller genre.
Title and title font
Above is the font we used from the poster, as you can see we used the same white font with
the blue glow.
Title and title font
Above is the title font from the awake poster.
Imagery
Both of our magazine and poster are linked quite closely to our teaser trailer in the form of imagery as on the magazine cover we see a close up/birds
eye shot of the main protagonist. We cut out the
background and replaced it with an image of a hospital corridor
to give a idea of a setting to the audience
Imagery
We decide to change to skin tone on this picture. In the magazine we wanted to make the character look pale and slightly naturalistic. We did this to hint at our genre which is psychological thriller.
Imagery In the collection of images below from the trailer you can
see they are connected to the
poster as we have used similar images
as the one in the poster.
The similarities of the images are the style, the camera angle and mise en
scene.
Imagery
The characters in all four images from the teaser and the poster are all mid/long shots where they are standing above the body in a quite dominating manner showing a higher status. Also the two character's eyes are looking down in all the shots. The mise en scene is the same with the hospital scrubs, lab coats and face masks which seem quite eerie as you can never see the characters whole face only the eyes.
Recommended