MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
Our Growing MarketOur Growing Market
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica MexAmerica Foods LLC – Sales
& Marketing Plan 2
3
14.622.4
35.347.8
59.773.0
87.6
102.6
9.6
1970 1980 1990 2000 2010* 2020* 2030* 2040* 2050*
Population in millions
Hispanic Population in the United States: 1970 to 2050
*Projected Population as of July 1
ProjectionsCensus
Source: U.S. Census Bureau, 1970, 1980, 1990, and 2000 Decennial Censuses; Population Projections, July 1, 2010 to July 1, 2050
3
14.622.4
35.347.8
59.773.0
87.6
102.6
9.6
1970 1980 1990 2000 2010* 2020* 2030* 2040* 2050*
Population in millions
Hispanic Population in the United States: 1970 to 2050
*Projected Population as of July 1
ProjectionsCensus
Source: U.S. Census Bureau, 1970, 1980, 1990, and 2000 Decennial Censuses; Population Projections, July 1, 2010 to July 1, 2050
Demographics Driving Change
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica MexAmerica Foods LLC – Sales
& Marketing Plan 3
Unprecedented Market Opportunity
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica MexAmerica Foods LLC – Sales
& Marketing Plan 4
Market Definition: Tortilla Segment
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
MexAmerica Share
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
Multicultural Opportunity
MEX• The Best Tasting Tortillas• Fresh• Authentic Tortilla Formula• FreshMex Recipes• For Authentic Mexican Meals• Rich History• Hispanic Culture• Happy Family• Fun
AMERICA• The Best Tasting Tortillas• Fresh• Healthier Alternative; Low Carb, Kosher• Non-Hispanic Recipes• For Versatile Quick And Easy Meals• A Great New Solution• American Multiculturalism• Happy Family• Fun
Brings together “Mex” + “America” the best qualities of authentic Hispanic food for a busy health conscious modern American family lifestyle.
+
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
Target Consumer Profile
• Active Health-Concerned Mom• 30-40+ years old• Anglo or Multicultural• Busy Working – Time crunch • Highly health conscious and active in
her family’s health• Fun energetic and open to new ideas• Purchase decider • Responds to branding that includes
healthy, active lifestyle imagery / iconography
• End consumer is not necessarily the profile, but finds the profile “aspirational”.
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
It’s All About TasteIt’s All About Taste
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
Product Range
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
Experience Our Products
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
Best tasting: We have won blind best taste awards from Men’s Health Magazine, The Quality Institute International, American Culinary Chef’s Best and Fitness Magazine
Highest Quality: Our products are produced using only the highest quality Kosher certified ingredients, including flavored puree’s, not powders, no trans fat oils, Artisan-like hand-made textures (perfectly “imperfect”) , shipped fresh daily and never frozen
Ease of Use: Open our package and smell the freshness. Take out a tortilla or wrap, fold it in your hand and watch it unfold, no sticking or tearing or breaking. Try this with another leading brand and you will agree, making recipes using MexAmerica tortillas and wraps is easier
Health: Our tortillas and wraps contain fewer calories, less fat and more fiber per serving than many of the other leading brands
Value: We deliver the best tasting, highest quality products at value-driven prices
Delighting Our Consumers
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
Recognition
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
We receive emails and communications like this routinely………
“Dear MexAmerica’
I feel it necessary to let you know what a great job you are doing. …last month I tried your Tortillas and was blown away with the first-rate scrumptiousness and heartiness they offered. This product was the best I have ever tried….Your Tortillas were so lip-smacking and inexpensive that I decided to share it with my friends and family…”
Sincerely’Sandy McDougalWatertown, NJ
Customer Testimonial: Taste Matters
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
Customer Testimonial: Taste Matters
-----Original Message-----From: Michelle Brady Sent: Monday, October 17, 2011 3:46 PMTo: [email protected]: HELP! Can't locate 6 inch soft Flour TortillasImportance: High We have been using MexAmerica tortillas for years which started with my mother. My mother was Mexican and she turned to your product because it’s the only tortillas that she could find that taste exactly like her mothers. I guess you can say I was raised on your product. Well, I am in the process of making enchiladas and I am having a difficult time in locating 6 inch soft flour tortillas. I live in the Western New York specifically the Buffalo Area. What other locations are your products sold in my area? I looked at Wegmans (Hamburg location) and Market in the Square they appeared to be out of that size. What are my options? Thank you for your time. I’m open to any suggestions that you have to offer.Michelle B.
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
Excited and Motivated
ConsumersExcited and Motivated
Consumers
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
Branding: Bold New Logo and Colors
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
Branding: Packaging That “Pops”
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
1.New Web Site
New Website: Engaging the Consumer
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
1.New Facebook Community
Building a MexAmerica Community
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
Personal Interaction: Chef Lynn
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
1.New Recipe Finder on Web Site
Recipes: Connect With Our Product
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
1.Videos of Chef Lynn Preparing One of Her Signature MexAmerica Dishes
Sharing Ideas
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
1.New Store Locator Driving Consumers to Our Grocer’s Locations
Locator: Connecting to The Store
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
1.New Sales Brochures / Cut Sheets
Supporting Collateral
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
-----Original Message-----From: Megan Heere
Sent: Thursday, September 22, 2011 8:52 AMTo: [email protected]: 100% Honey Whole Wheat tortilla/wrap
Are you still making the 100% Honey Whole Wheat tortilla/wrap?My Acme is no longer carrying them, and they were our favorite!! Thanks, Megan
-----Original Message-----From: tedSent: Saturday, July 02, 2011 8:50 AMTo: [email protected]:we live in the syracuse,n.y. area and our local store(wegman's,
green hills, and price chopper) no longer carry the corn tortilla's
are there any local store were we can buy them ? we think they are the
best. thank you
-----Original Message-----From: Donna McNamara Sent: Monday, September 12, 2011 5:09 PMTo: [email protected]: tortillasCan you tell where I can find your tortillas? My zip code is 15237.You have a superior product that Shopper's Choice in Allison Park, PA 15101 carried until it closed recently. I've tried 3 other grocery chains in my area but they don't carry them.Thanks, Donna McNamara
-----Original Message----- From: Joe Riccio Sent: Saturday, April 16, 2011 1:49 PMTo: [email protected]: Purchasing Mexamerica Flour Tortillas in Yonkers, NYDear Sir or Madam,For years I have been purchasing Mexamerica flour tortilla wraps in Pathmark stores in Yonkers, NY. They have stopped purchasing your brand and I don't know any stores that do. Can you help me find a local provider or can I purchase directly from you?Many thanks, Joe
In Search of MexAmerica
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
Partners For SuccessPartners For Success
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
Gerry and Sue Riddle founded MexAmerica in 1987 after moving home to Pennsylvania to raise their family. While living out West they gained a love and appreciation for Authentic Mexican food. Longing for this authenticity in the East, they decided to make their own version of Southwest Mexican Tortillas, thus MexAmerica was founded to fill this need. Since the beginning we have dedicated our Company to manufacture the best tasting and highest quality artisan tortillas, wraps and corn chips. This dedication has been recognized by expert panels and consumers alike. MexAmerica enjoys great consumer acceptance and long term customer relationships in its core Northeast US markets.
Today the MexAmerica traditions continue under new ownership. The new owners believe in what has made MexAmerica products great and fundamentally believe by investing in the people and infrastructure, the great reputation of MexAmerica will be preserved as the Company grows its business into existing and new geographic markets.
Our Story
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
2011 MexAmerica re-positions business for
growth
Our Story - Timeline
1987 MexAmerica
founded
1987 first tortilla
produced
1988 first grocery
customer
1989 first whole wheat
tortillas
1989 first corn tortilla
1993 first automated
line
2000 Chefs Best Award
2004 first private label
2005 first flavored tortillas
2006 Men’s Health Best Taste Award
2008 2nd Men’s
Health Best Taste Award
2009 Fitness Magazine Healthiest
Tortilla Award
2010 MexAmerica
changes hands to
new family2012 new
logo, packaging, web site, facebook,
chef
2012 Chef Lynn joins
MexAmerica on Facebook
2007 first wrap 2012 (7)
new food brokers added to
team
2011 – 2012
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
We are the Number 1 Regional Brand in the Northeast and National Award Winning, Kosher certified tortilla, wrap, chip and salsa producer, recognized for leading the industry in:
• First to produce high quality no trans fat and gluten free products• Lower sodium products• Highly nutritional whole wheat and various naturally flavored tortillas• Low carbohydrate counts• High fiber and protein measures
Our National Awards are from highly regarded national culinary institutes winning on taste, flavor and nutrition and further recognized by popular health magazines for similar metrics including twice in Men’s Health and Fitness Magazine.
Leader: Responsive to the Market
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
We have manufactured the best tasting, most nutritious and highest quality tortillas for over 25 years. We have consistently delivered on our promise to offer a great product and a good value to our customers. The result is a long list of loyal customers such as:
Wegmans 25 yearsWakefern 12 yearsSuperValu 22 years
Weis Markets 19 yearsSysco 9 years
Sheetz 12 yearsUS Food Service 19 years
Penn State University 8 yearsAnd many more………….
Valued Relationships
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
Pricing Philosophy
Nat Brand
Private Label
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
Plants - Distribution
HQ St Marys
Grand Rapids, MI
Chips - Tortillas Based Demand
Chips - Tortillas Based Demand
350 Mile Service Area
350 Mile Service Area
MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica
Our Team- Customer Support
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