Mixpanel BasicsHow to know what’s going on.
We use Mixpanel to look at our data.
● www.mixpanel.com● World standard for analytics data.● Ask an admin for an invite.
What is “Analytics Data”?
● Analytics data describes what’s happening● Consists of “events”● Events describe:
○ What happens in the app○ Who is doing it○ When it occurs
(Examples of Events)
● Started Signup● Completed Signup● Sent Promotion
Events have Properties.
● Started Signup has “signup_method”○ Value is Facebook, or Manual, depending on which
option the user picked.
Mixpanel asks questions of our data.
Three types of questions:
1. Segmentation (Counts of users)2. Trends (Counts over time)3. Funnels (Drop off within a sequence)
Segmentation:
Trend:
Funnel:
Our Funnels:
● Sign Up ○ (Facebook, Manual)
● Activation ○ (Total, by Booking, by Promo)
● Promotion Flow ○ (Start, Email, SMS, Facebook)
● Booking Flow
“Where Do I Start?”
How Do I Keep Learning?
● Watch:○ Advanced Mixpanel Topics:○ https://mixpanel.com/learn/get-started
● Subscribe:○ Analytics Academy Newsletter:○ https://segment.io/academy/
● Ask:○ Teammates: Jordan@ Flynn@ Eli@○ Video chat with others: https://clarity.fm/
Thanks.