Session 8: MOBILE COMMERCE INNOVATIONS:
NEW IDEAS & RETURNS
Paolo Baltao Globe/G-Xchange, Inc.
2012 RBAP-MABS National Roundtable Conference June 7-8, 2012
Hyatt Hotel & Manila
MOBILE COMMERCE INNOVATIONS:
NEW IDEAS & RETURNS
PAOLO J. BALTAO
NEW M-‐COMMERCE OPPORTUNITIES
1. SALARY DISBURSEMENTS VIA GCASH POWERPAY+
2. SOCIAL NETWORK INTEGRATION VIA GCASH SMARTPHONE APPS
3. VIRTUAL ACCOUNTS VIA GCASH-‐AMEX PARTNERSHIP
GCASH POWERPAY+
• ATM card linked to a GCASH mobile wallet
• Withdraw salary from any ATM or GCASH outlet naRonwide
• Insurance Bundle -‐ life and accidental death coverage, burial assistance, ATM theV, and residenRal fire cover
• POS Feature – Pay for purchases with just a swipe of the card
GCASH POWERPAY+
GCASH POWERPAY+
GCASH SMARTPHONE APPS
• User-‐friendly experience vs. SMS and USSD
• “Moneybook” lists down all transacRons done for the month
• Space for adverRsements, promos, and awareness campaigns
SOCIAL NETWORK INTEGRATION
GCASH-‐AMEX PARTNERSHIP
• Easily pay for downloads at iTunes, Google Play Store, and Blackberry AppWorld
• Shop at US and UK retail websites and goods purchased will be shipped to the Philippines
ü RIGHT PARTNERS ü ROBUST TECHNOLOGY ü FLEXIBLE BUSINESS MODEL -‐ OPEN PLATFORM
ü CONDUCIVE REGULATORY ENVIRONMENT
ü CLEAR VISION • In Globe, “We Make Great Things Possible”
ENABLERS FOR A SUCCESSFUL M-‐COMMERCE VALUE CHAIN
THANK YOU
PAOLO J. BALTAO