2015 RUGBY WORLD
SPONSORSHIP PACKAGES
2015 RUGBY WORLD CUP:FUN FACTS• 2015 RWC hosted in England and Cardiff
• 18 September to 31 October 2015
• 8th rugby world cup
• Final to be hosted at Twickenham
• Twickenham was built in 1907 and is the
largest stadium in the world devoted solely to the
sport of rugby union
• Wembley stadium is the largest in the worldwith 90 000 capacity
RUGBY WORLD CUP:ABOUT THE FANS• Approximately 10 million
avid rugby fans in SouthAfrica
• 650 000+ registered rugbyplayers in South Africa
• RWC global television reachof over 4 billion people
T Y
PLANETRUGBY
PLANET RUGBY: INTRODUCTION• Planet Rugby is an internet pioneer and
authority on rugby, keeping rugby fans
informed since 1998.
• It provides in-depth coverage on
Northern and Southern Hemisphere rugby.
• To ensure that it is ready for RWC 2015,
Planet Rugby will launch a newly designed,
mobile-friendly website that is fully responsive
- to cater for every platform and device.
PLANET RUGBY: AUDIENCE
• During Rugby World Cup, the site expectsa significant increase in traffic in September and October 2015 and have estimated its audience to be:
• CURRENT AUDIENCEMonthly Page Views = 600 000Monthly Uniques = 30 000
16% Male84% Male
51% Aged 25 - 44
• ESTIMATED RWC AUDIENCERWC Page Views = 2 000 000RWC Uniques = 75 000
Average householdincome:R750 000 p.a.
* stats are estimates on previous RWC traffic
PLANET RUGBY: SPONSORSHIP OPTION 1
RWC SECTION SPONSOR
Exclusive wallpaper across all RWC pages
Exclusive banner buyout across all RWC pages
Permanent branded quick link on Homepage
to RWC section
3 x advertorials (1 per month)
200 000 ROS banners
•Value: R662 000
•
•Discount: 50%
• Cost: R335 000
•
Please note:
Sponsorship period: 1 August 2015 to 31 October 2015.
Exposure to South African Geo Targeted inventory only. All rates
include agency comm and exclude vat.
V
PLANET RUGBY: SPONSORSHIP
OPTION 2
WEEKLY FEATURED COLUMN
6 x written columns - 1 column per week
(column can be video - POA)
Exclusive wallpaper on featured column
section
Permanent branded quick link on Homepage
to column section
•Value: R80 000
• Discount: 25%
Cost: R60 000•
•
*Estimate cost. May vary dependingon content brief.Please note:
Sponsorship period: 18 September 2015 to 31 October 2015. All
rates include agency comm and exclude vat.
YRUGBY365
RUGBY365: INTRODUCTION
• Rugby365 is South Africa’s largest rugbywebsite.
• Rugby365 is the go-to place for majorrugby fans.
• The website brings its readers the verylatest rugby news, covering all major tournaments internationally.
• 2015 Rugby World Cup is going to be afeast for rugby fans and Rugby365 will be there every step of the way to cover and share all the excitement.
RUGBY365: AUDIENCE
• CURRENT AUDIENCEMonthly Page Views = 1 500 000
Monthly Uniques = 120 00022% Male78% Male
61% Aged 18 - 34• ESTIMATED RWC
AUDIENCERWC Page Views = 5 000 000
RWC Uniques = 300 000
Average householdincome:R480 000 p.a.
* stats are estimates on previous RWC traffic
RUGBY365 SPONSORSHIP OPTION 1
RWC SECTION SPONSOR
Exclusive wallpaper across all RWC pagesExclusive banner buyout across all RWC pages Permanent branded quick link on Homepage to RWC section3 x advertorials (1 per month)400 000 ROS banners12 added value social media posts3 added value newsletter sends
•
•
•
Value: R1 727 000
Discount: 50%
•
•
•
•
Cost: R850 000
Please note:
Sponsorship period: 1 August 2015 to 31 October 2015. Exposure to South African Geo
Targeted inventory only. All rates include agency comm and exclude vat.
V
RUGBY365 SPONSORSHIP OPTION 2
WEEKLY FEATURED COLUMN
6 x written columns - 1 column per week
(column can be video - POA)
Exclusive wallpaper on featured column
section
Permanent branded quick link on
Homepage to column section
• alue: R110 000
Discount: 30%•
Cost: R80 000•
Please note:
Sponsorship period: 18 September 2015 to 31 October 2015. All
rates include agency comm and exclude vat.
*Estimate cost. May vary depending oncontent brief.
V
RUGBY365 SPONSORSHIP OPTION 3
LIVE MATCH CENTRE SPONSORSHIP
Exclusive wallpaper branding with banner
buyout on Live Match Centre Page
•alue: R500 000
Discount: 50%
Cost: R250 000
Please note:
Sponsorship period: 18 September 2015 to 31 October 2015. All
rates include agency comm and exclude vat.
V
RUGBY365 SPONSORSHIP OPTION 4
VIDEO SHOW SPONSORSHIP
12 x sponsored “Late Tackle” video episodes
(1 per week)
Late Tackle is a weekly video show produced by
Rugby365 and features Anton Taylor And Michael de
Vries as the show hosts.
•alue: R180 000
•Discount: 23%
Cost: R140 000
Please note:
Sponsorship period: 18 September 2015 to 31 October 2015. All
rates include agency comm and exclude vat.
*Estimate cost. May vary depending oncontent brief.
T H A N K Y O U