Download pptx - Money making marketing - marketing that gets you money, not just "likes"

© 2014 Malcolm T. Upton

Marketing That Makes MoneyMoney Making

Marketing


I know that half myadvertising doesn’t

work. The problem is,I don’t know which half…

- John Wannamaker



The most important business benefit I have received from Dr. Malcolm … is consistent constructive feedback on any marketing question I have had. Marketing is such a vast, complex field, in which I felt completely lost. Shortening the learning curve has saved me a lot of headaches, time and money. His insight and advice has been invaluable.Eva RosenkrantzOwner, WellYes Today

Shortening The Learning Curve…


What Is Marketing?

Find CustomersCreate Demand

Get Your Name Out

Sell Stuff

Build Brand

Generate Leads

Educate

Convince People


Marketing Is…

Art DemandCreation

BrandBuilding

ProspectAttraction


Alice asked, “Cheshire Puss, Would you tell me, please, which way I ought to go from here?

“I don’t much care where-” said Alice

“Then it doesn’t matter which way you go,” said the Cat

“That depends a good deal on where you want to get to,” said the Cat.


Goal In Business

Help PeopleHave Freedom

Control of my TimeGive Back

Financial Goals


Operations

Provide More Value Than The

Customer Expects

Sales

Convert Interested Prospect To

Buying Customer

Marketing

Attract Interested Prospects (Repel

Uninterested)



1. Results Rule – Period2. Thou shalt have an

offer or offers3. Thou shalt have a

reason to respond now

4. Thou shalt provide clear instructions on how to respond

5. Thou shalt track and measure

6. Thou shalt follow-up

7. Thou shalt have strong copy

8. Thou shalt not pay for brand building

9. Thou shalt continue, change, or stop based solely on results (see first commandment)

9 Commandments Of Money Making Marketing


Marketing Piece Checklist

Attention capturing headline

Second read◦ Subheadlines◦ Bullets◦ Bolds

Focused on Benefits Keep It Super

Simple Wise use of

graphics/ images

Wise use of white space

Clear, enticing offer Clear, specific call

to action Reason to respond

now Tracking information Follow-up

information
