What are QR Codes
and how can they be
used in Career
Services? Rick Smith, PhD
Director, Career
Development
Smith Career Center
Bradley University
What
are
QR
C
odes?
QR = Quick ResponseTwo-dimensional barcodes that, when
scanned, bring users
from one source to online contentUsed to enhance
current marketing materials thereby creating an integrated
marketing campaign
Sam
ple
Art
icle
s
QR (Quick Response) codes - http://
www.prepressure.com/library/technolo
gy/qr-code 7 advantages of using QR codes in the
career center -http://www.optimalresume.com/blog/?
p=1510 Take your Career Center Marketing
Mobile - http://www.boxwoodblog.com/take-yo
ur-career-center-marketing-mobile/
Career Development Center launches
new site with mobile enhancements -
http://www.stthomas.edu/bulletin/201
1/10/04/career-mobile-enhancements/
QR Codes Go to College -
http://www.archrival.com/ideas/13/qr-c
odes-go-to-college?mid=53
Those barcode-looking things? They’re
called QR codes. Here’s what they do
- http://www.zdnet.com/blog/seo/those-
barcode-looking-things-theyre-called-
qr-codes-heres-what-they-do/4339?ta
g=nl.e539
Tools
to u
se
Creation Kaywa QR-Code Generator -
http://qrcode.kaywa.com/ Google URL Shortener - http://goo.gl/
Useful for analytics Tools QR Stuff - http://www.qrstuff.com/
Scanning QR Stuff - http://www.qrstuff.com/qr_phone_soft
ware.html Google Goggles Various barcode apps via iTunes and
the Android Marketplace
Tips
Provide instructions *Scan this code with a
QR reader on your mobile device Try to include a URL, if
possible and use a shortener Think strategically –
who will use, when will it
be used, how can it be
accessed, is it relevant,
is your office being consistent
Exa
mple
s of
Usa
ge
Newspaper AdsFlyersTV/Media Monitors
Business CardsTable Signs/Tents Info GuidesGiveaways
Basically, anywhere the QR Code can be seen and scanned
Uniq
ue E
xam
ple
s
HOW TO: Make Your QR
Codes More Beautiful - http
://mashable.com/2011/04/1
8/qr-code-design-tips
/
101 Unique Uses - http://blog.greattv.com/201
0/06/101-uses-for-quick-res
ponse-qr-codes-creating-au
dience-engagement-with-th
e-next-killer-us-app/ Custom QR Code Generator
- http://en.unitag.fr/qrcodewww.bradley.edu/scc
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