There are many reasons we send 1:1 emails ...
Prospecting
Prospecting Lead Nurturing
Prospecting Lead Nurturing
Scheduling A Meeting
Prospecting Lead Nurturing
Scheduling A Meeting Demo Requests
Prospecting Lead Nurturing
Scheduling A Meeting Demo Requests
The list goes on and on.
But, each email has the same goal ...
To get opened.
.
for 1:1 emails.
To achieve this, countless hours have been spent learning the best: Day Time Subject line
And it works well, until …
It’s 6pm on New Year’s
Eve and you’re
sitting at your desk
unable to hit your quota.
Each year from November to January our
carefully calculated email strategy stops working.
What’s this force that changes sales email
as we know it?
??
?
?
It’s the holiday season.
Between November 1, 2014 and January 23, 2015
4,513,689 1:1 emails were sent from Sidekick users alone.
Between November 1, 2014 and January 23, 2015
4,513,689 1:1 emails were sent from Sidekick users alone.
Sidekick is a free email tool from HubSpot Sales that tracks who opens your emails.
While an average 53,734 emails were sent daily, few were opened and
even fewer were responded to.
We collected 1:1 email data from this past holiday season
so you can send emails that prospects actually open this
holiday season.
We collected 1:1 email data from this past holiday season
so you can send emails that prospects actually open this
holiday season.
DOWNLOAD OUR FULL REPORT WITH EXCLUSIVE YEAR ROUND EMAIL DATA
6% decline
BEGINNING THE NIGHT BEFORE THANKSGIVING,
WE FOUND A
IN THE AMOUNT OF EMAILS BEING OPENED.
The decline didn’t begin to pick back up until December 1 with
MOREEMAILS OPENED 6%
st
exactly one week after Thanksgiving.
If it can wait, send your email one week after the holiday.
If not, send your email at least 24 hours before Thanksgiving eve.
6% higher
THE WEEK LEADING UP TO CHRISTMAS
SHOWED A
THAN AVERAGE OPEN RATE.
But, that quickly declined as we saw
EMAILS OPENED 42% FEWER
on Christmas Eve.
72% fewer
THIS TREND CONTINUED WITH
EMAILS OPENED ON CHRISTMAS DAY.
33% and 35%
ON THE FOLLOWING MONDAY AND TUESDAY
FEWER EMAILS WERE OPENED, RESPECTIVELY.
Woah … wait, that was a lot of information.
Let’s break December email activity down.
Email activity was at an all time high the week before Christmas, but quickly drops off.
What about outside of the
holiday season? What are the best days and times to send our emails?
Check out our full report of 2015 email data to find out.
Send your emailsthe week before Christmas.
We found lower levels of email activity prior to New Year’s Eve and
FEWER EMAILS OPENED
58% on New Year’s Eve.
62% fewer ON NEW YEAR’S DAY,
EMAILS WERE OPENED.
Record email open rates occurred shortly after
New Year’s Day.
We see a peak in email engagement once people are settled back into work.
Send your emails during the peak; four days after New Years.
Let’s recap.
The best times to send 1:1 emails this holiday season:
Send emails 24 hours before Thanksgiving eve or one week
after the holiday.
Send emails 24 hours before Thanksgiving eve or one week
after the holiday.
Send emails one week before Christmas Eve.
Send emails 24 hours before Thanksgiving eve or one week
after the holiday.
Send emails one week before Christmas Eve.
Send emails 4 days after New Year’s Day.
Don’t let your emails go unopened this holiday season.
What about after the holidays?
The 2015 Email Opens Report
answers it all.
CLICK TO GRAB A FREE COPY OF THE NEW REPORT