© 2013 Marketing Results, Inc. All rights reserved.
Integrating YourCasino Offers into
iPhone’s Passbook App
© 2013 Marketing Results, Inc. All rights reserved.
INTEGRATING CASINO OFFERS INTO iPHONE’S PASSBOOK APP
© 2013 Marketing Results, Inc. All rights reserved.
Apple’s Passbook app, stores boarding passes, movie tickets and coupons in one convenient location for quick and
easy redemption.
What is Passbook?
© 2013 Marketing Results, Inc. All rights reserved.
When a user logs into their online account on an iPhone,you can offer them the option to add their offer to Passbook.
© 2013 Marketing Results, Inc. All rights reserved.
To redeem, players simply open the Passbook appand select the coupon – no need for an internet connection
or to log into their account.
© 2013 Marketing Results, Inc. All rights reserved.
The Passbook coupon generates a push notification when the customer is close to
the property – either at any time while the pass is valid or only on the day of the
event.
Alerts
© 2013 Marketing Results, Inc. All rights reserved.
Requirements:
• Online account functionality• Ability to scan 2D bar codes at the casino• Ability to track redemption at the casino so
offers can only be used once
© 2013 Marketing Results, Inc. All rights reserved.© 2013 Marketing Results, Inc. All rights reserved.
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