1
tychob17
@ tychob17 | Jun 25 2009
Journalist covering automotive marketing, CPG,
sports marketing, sponsorships, partnerships,
divorces, rapprochements, movers and shakers.
Tweets 227
Followers 165
Following 20
@tychob17 Follower ReportKey Metrics: @tychob17 | October - 1 - 2012
Total Followers
165
@tychob17 has 165 Twitter followers and we've classified the ones we could into Consumer, Business,
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
and spam accounts, which we do not factor into our audience metrics.
Social Pull
1.6x
Pull is a good measure of how influential @tychob17 's audience is, compared to the average Twitter
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
calculation, is gauged by how well connected @tychob17 's followers are across sixty social sites,
compared to the average consumer. A higher Pull suggests you have important people in your audience,
and are thus better able to spread your message far and wide.
Identified Audience
IDENTIFIEDAUDIENCE
2
tychob17
@ tychob17 | Jun 25 2009
Journalist covering automotive marketing, CPG,
sports marketing, sponsorships, partnerships,
divorces, rapprochements, movers and shakers.
Tweets 227
Followers 165
Following 20
Audience Reach Insights
AVERAGENETWORK SIZE
Insights :- On average, each of tychob17's followers has 3,593 connections acrossall social media platforms.Therefore, tychob17 canpotentially indirectly reach280,236 (78 x 3,593)people.
Audience Demographics
SEX
Insights :-*Statistics based on 82% of tychob17's followers,whose sex we were able todetermine.
AGE RANGE
Insights :- 43% tychob17's audience is between 26 -35.- *Statistics based on 28%of tychob17's followers,whose age we were able todetermine by identifyingthrough social profile orpublic records data.
3
tychob17
@ tychob17 | Jun 25 2009
Journalist covering automotive marketing, CPG,
sports marketing, sponsorships, partnerships,
divorces, rapprochements, movers and shakers.
Tweets 227
Followers 165
Following 20
Audience Demographics [continued]
FEMALEFOLLOWERS BY
AGE
Insights :- Compared to the average tychob17's female followerstend to be more in the 36 -45 age range.
MALEFOLLOWERS BY
AGE
Insights :- Compared to the average tychob17's male followerstend to be more in the 26 -35 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :- tychob17 has a higherpercentage of followersfrom Brooklyn, New Yorkthan the typical Twitteruser.
4
tychob17
@ tychob17 | Jun 25 2009
Journalist covering automotive marketing, CPG,
sports marketing, sponsorships, partnerships,
divorces, rapprochements, movers and shakers.
Tweets 227
Followers 165
Following 20
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :- tychob17 has a higherpercentage of followersfrom New York than thetypical Twitter user.
TOP 5COUNTRIES
Insights :- tychob17 has a higherpercentage of followersfrom USA than the typicalTwitter user.
Audience Interests Insights
INTERESTAFFINITY
Insights :
5
tychob17
@ tychob17 | Jun 25 2009
Journalist covering automotive marketing, CPG,
sports marketing, sponsorships, partnerships,
divorces, rapprochements, movers and shakers.
Tweets 227
Followers 165
Following 20
Audience Career Insights
INCOME LEVEL
Insights :- tychob17's consumeraudience has a mediumlevel of income comparedto the average.
INDUSTRY
Insights :
Audience Education Insights
EDUCATIONTYPE
Insights :- tychob17's followersattend schools less thanthe average Twitteraudience.
6
tychob17
@ tychob17 | Jun 25 2009
Journalist covering automotive marketing, CPG,
sports marketing, sponsorships, partnerships,
divorces, rapprochements, movers and shakers.
Tweets 227
Followers 165
Following 20
Audience Social Media Usage
SOCIAL MEDIAUSE
Insights :- tychob17's consumeraudience is active on atleast 305 social profilesand/or blogs.
SOCIALMEMBERSHIPS
Insights :- 82% of tychob17's followers have Facebookprofiles.- tychob17's has morefollowers who use Quorathan does the typicalTwitter user.
ONLINEACTIVITIES
Insights :- 33% of tychob17's consumer audience hasbeen identified as a *GeoLocation.