Press Release of the future:
Data inputs: News, Past releases, Past pickup
Boilerplate adjusted Quote generated
Set for maximum effect
PR’s role: Editor/Sign off
Media list of the future:
Data inputs: Press releases, Reporter archives, Metrics
Generated automatically Allows for focus on influence/reach
Updates in real-time
PR’s role: Editor/Sign off
Reporter dossier of the future:
Data inputs: Reporter archives, Email response data, Social media
Real-time info on reporters Suggestions for phrasing
Suggestions for time of day
PR’s role: Editor/Sign off
Messaging doc of the future:
Data inputs:Past msg docs, Competitor news, Past pickup
Generated automatically Able to pre-select tone
Adjusts based on events and products changes
PR’s role: Editor/Sign off
Pitch emails of the future:
Data inputs: Past pitches, Read rates, Past pickup
Generated automatically Able to pre-select tone
Customized to individual reporters
PR’s role: Editor/Sign off