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04/08/2023 CHARLIE BRAVO ADVENTURES & TOURISM BUSINESS PLAN


CHARLIE BRAVO ADVENTURES & TOURISM

BUSINESS PLAN CHARLIE BRAVO ADVENTURES

& TOURISM BUSINESS

TOPIC


2. Asif Hussain1432-110055Project Management

1. Col. Saeed Anjum14--------Project Management

TEAM

3. Haroon Nasir1432------Banking & Finance

4. Ansa Nighat Iqbal1432-110024General Management


Contents of Presentation:

PART-1 Introduction

PART-2 Executive Summary

PART-3 Analysis & Comparison

PART-4 Business Plan

PART-5 Risk Calculation

INTRODUCTION



INTRODUCTION

• PART-1 Introduction• Name and Address of Business• Names and Addresses of Principals• Nature of Business• Statement of Financing Needed


INTRODUCTION• Name and Address of Business

• CHARLIE BRAVO ADVENTURES & TOURISM, Margala Heights Mile stone 1, Islamabad, Pakistan.

• Names and Addresses of Principals a. Mr. Anjum Saeed Khan (CEO)

• Address: H: 21 Chaklala Scheme III, Rawalpindi.• Contact: As above, 051-50943566, [email protected]

b. Mr. Asif Hussain (GM Operation) • Address: 15-B Askari-4, Chaklala Scheme III Rawalpindi.• Contact: As above, 051-50937559, [email protected]

c. Mr. Haroon Nasir (GM Administration/HR) • Address: Lamda Communicator Pvt Limited H No: 44 G Islamabad.• Contact: As above, 051-2204379, Haroon56@ yahoo.com.

d. Miss. Ansa Nighat Iqbal (GM Finance & Budget)• Address: Paris Fashion , Fazaya Colony, Islamabad.• Contact: As above, 051-22345678, [email protected]

mailto:[email protected]


INTRODUCTION

• Nature of Business• Charlie Bravo Adventures & Tourism will offer most popular adventure sports of Para

Gliding, Hang Gliding, Rock Climbing and Expedition tours in the selected parts of Gilgit- Baltistan (Northern Areas) and Azad Kashmir areas along with full guiding services.

• Statement of Financing Needed• To establish this business approximately Rs.6.4 Mn would be needed

• Statement of Confidentiality of Report

• Information included in this business plan is strictly confidential and is provided on the understanding that it will not be disclosed to third party without the written consent of CEO.


Executive Summery

PART-2 Executive Summary

• Business Description• Ownership and Management • Key Initiative and Objective• Marketing Opportunities• Competitive Advantages• Marketing Strategy • Financial Projections


Analysis & Comparison

PART-3 Analysis & Comparison

• Industry Analysis• Specific Industry Environment• Description of Venture• Background of Entrepreneurs



• Industry Analysis• Macro Environments

• Economy• Culture• Technology. • Legal



• Specific Industry Environment

• Future Outlook. • Trends of Industry. • Growth Rate. • Government Policies• Competitors.• Market



• Description of Venture

• Mission Statement• Aim and Objective• History of Venture• Size of Business• Product/Services• Office Equipment• Personnel


Analysis & Comparison• Background of Entrepreneurs

a. Mr. Anjum Saeed Khan. He is an ex army officer with 28 years of service experience in professional as well as nonprofessional assignments. At the moment, he is doing MBA from Preston University, Islamabad. During his service he had been managing and regulating the financial as well as administrative issues of Garrison Welfare Business Centers.

b. Mr. Asif Hussain. He is a highly educated entrepreneur who is also doing MBA from

Preston University, Islamabad. He also has multiple business experiences to his credit. Recently, he is associated with one of the leading mobile communication service providers in Pakistan as a Project Manager in Technical Department.


Analysis & Comparison• Background of Entrepreneurs

c. Mr. Haroon Nasir. He is another dynamic entrepreneur who is also doing MBA from Preston University, Islamabad. He had successfully been running variety of business in Islamabad/Rawalpindi. He is also doing a senior managerial job in PTA Head office at Islamabad.

d. Miss Ansa Nighat Iqbal. Basically, she is an educationist and presently teaching in POF Base

College Chaklala. She is also doing MBA in General Management from Preston University, Islamabad. She is running a Boutique cum Beauty Parlor with her partner in Chaklala Scheme III Rawalpindi.


Business Plan

PART-4 Business Plan

• Production Plan• Operational Plan• Marketing Plan• Organizational-Plan


Business Plan• Production Plan

• Complete Manufacturing Process• There is no manufacturing is involved in our product & services

offering.

• Complete Manufacturing Process• Since there is on assembly line, therefore, no plant is physically

installed• However, location of business set up is at Margal Heights Mile

stone 1, Islamabad

• Equipment, Stores and Transport• Office, adventure sports and security/administration

• Details of Suppliers• equipment, stores, gliders, transport are being purchased from

Hawk Club at 40-50 % discount rates


Business Plan• Operational Plan

• Description of Company’s Operation• Products come in pre-packaged and customizable form to provide

• Para Gliding/Hang Gliding • One regular Para/Hang Gliding course of two and half weeks duration

will be run every month from Jan-May and Sep-Dec.• Two short Para/Hang Gliding courses each of two weeks duration will be

run every month from Jun-Aug. • Rock Climbing

• Rock climbing is going to be another interesting / unique feature of our product/services.

• Arranged on every weekend • Expedition Tourism

• provided to groups of Pakistani and non Pakistani nationals who wish to have long excursion / expedition in areas of Azad Khashmir and Gilgit & Baltistan.

• Safe sites in Gilgit-Bultistan province like Hunza Valley , Khunjrab Top, K2, Kagan Naran, Sakrdu ete and similarly certain sites like Neelum Valley and Punch Sector in Azad Kashmir.


Business Plan• Order Placement By Customers

• All types of orders / booking requests can either be placed directly to the adventure club through our land line numbers ( 051- 2204374, 2204275) or through our web site www.charlie-bravo-adventures.com.

• Technology Utilization in Operation• Multimedia for training films, computer integrated LAN

http://www.charlie-bravo-adventures.pk.com/


Business Plan• Marketing Plan

• Product & Services • Para Gliding, Hang Gliding, Rock Climbing

• Pricing • we will offer our product & servicing at competitive rates with highly

affordable costs. • Payments will be accepted through cash in LC as well as FE, cheques as

well as through credit cards.

• Promotions• Advertisement

• Bill board • Multimedia ad • Handouts and broachers • Web Site


Business Plan• Controls

• Para Gliding/Hang Gliding • One regular Para/Hang Gliding course of two and half weeks duration

will be run every month from Jan-May and Sep-Dec.• Two short Para/Hang Gliding courses each of two weeks duration will

be run every month from Jun-Aug • Special Para/ Hang Gliding course will also be run twice in a year

• Rock Climbing • arranged on every weekend

• Expedition Tourism • Expedition Tourism services along with full guiding services which will also

be provided to those groups of especially foreigners who wish to have long excursion / expedition areas of Azad Khashmir and Gilgit-Bultistan.

• Excursion groups will be placed in such sites that are ideal for four or five days excursion arranged once in a month from Jan- Aug or as per any special demand.


Business Plan• Organizational-Plan

• Form of Ownership• Based on equal partnership

• Identification of partners and their respective Authorities

(1) Mr. Anjum Saeed Khan (CEO)(2) Mr. Asif Hussain (GM Operations) (3) Mr. Haroon Nasir (GM Admin/HR)(4) Miss. Ansa Nighat Iqbal (GM Finance)

• Middle Level Management-Team (1) Instructors (5 male & 2 female) - 7(2) Lady Receptionist - 1(3) Tourist Guides - 4


Business Plan• Lowest Level Management Team

(1) Office Boy - 2(2) Security Guard - 2(3) Nursing Staff - 2(4) Drivers - 3(5) Miscellaneous Staff (sweeper) - 1

• Selection Criteria• Middle level management will be selected based on their vast experience,

knowledge and competency• Training

• Through short duration refresher course after every six months• Rewards

• Best conduct, discipline and performance, cash wards with letter of appreciation


Risk Calculation

PART-5 Risk Calculation• Assessment of Risk• Financial Plan


Risk Calculation• Assessment of Risk

• S.W.O.T Analysis• SWOT analysis has been used to identify our new enture strengths, weaknesses, opportunities and threats

• Contingency Plans• There could be three possible contingencies and the plans

(i) Contingency -I a. Poor Socio-economic Conditions• In such scenario, our contingency plan would be to delay the investment into new venture till

Dec 2011 and all partners will continue with their existing business(ii) Contingency -II a. Extra Long Lead Time for Establishment of Business Credibility• Enhance the efforts at war footing pace to establish contacts with armed forces, government/semi government department personnel and schools/colleges/ universities students by inviting them into free adventure sports camps for first three months (iii) Contingency -II a. Lack of Finances for Full scale Investment• Products/services will be reduced to adventure sports only


Financial Plan• Financial Plan

YEAR 1 YEAR 2 YEAR 3Revenue 12585 13843.5 15227.85Cost of Sales 0 0 0

Gross profit 12585 13843.5 15227.85General Administration & Selling expenses

Salaries* 1704 1874.4 2061.84 Utilities 152 167.2 183.92 Advertising 880 968 1064.8 Depreciation 1584 1742.4 1916.64 Office expenses 480 528 580.8 Travelling exp 1050 1155 1270.5Subtotal 5830 6435 7078.5

Operating Income 6755 7408.5 8149.35

Tax 337.75 370.425 407.4675NET PROFIT AFTER TAX 6417.25 7038.075 7741.8825

(Note: 10% Inflation is catered from 2nd Year and onward.

FINANCIAL STATEMENTSINCOME STATEMENT (Rs. 000)


Success Criteria


Success Criteria

Questions ?


Thank You!
