Accelerator Programming
Launch (No early adopters) • To create sustainable
startups • To create startups that are
investor-‐ready • To create startups that can
be brought to market internaHonally
Build (Early adopters) • To help businesses put
together a dynamic team • To teach businesses how to
scale their people, processes and systems
• To help businesses refine their product – market fit
• To teach the skills necessary for internaHonal markeHng and sales
Launch is our accelerator for early-‐stage startups. It is an intensive, 12-‐week long program that turns dreamers into founders.
Schedule Launch is delivered in a series of two-‐week long, themaHc segments. These themes cover the core components required to build strong startups. Weeks 1 & 2: Business Modeling Weeks 3 & 4: Valida6ng customer and problem hypotheses Weeks 5 & 6: Building and delivering your offer Weeks 7 & 8: Designing and building your minimum viable product Weeks 9 & 10: Becoming investor-‐ready Weeks 11 & 12: Preparing to pitch
A segment detailing legal advice, as well as a day-‐long session of Sandler Training in sales are also included.
Themes The themes covered by the Launch program are explored through a variety of formats: • One-‐to-‐one coaching sessions (Max of 5) • Fireside chats with mentors and fellow par6cipants • Webinars • Video lessons • Homework
Benefits Over the 12-‐week cycle parHcipants take their business through 4 iteraHons. Each iteraHon is evaluated and reviewed in coaching sessions and fireside chats.
As a result of this intensive, repeated process of evaluaHon and revision, parHcipants hone in on their core offering. The result is a lean startup, primed for success.
Loca6on Launch is held in cooperaHon with our partner organizaHons across AtlanHc Canada. ParHcipants must be able to aVend the sessions in person:
• Planet Hatch -‐ Fredericton, New Brunswick • Volta Labs -‐ Halifax, Nova Sco6a • Common Ground & StartupNL -‐ St. John’s, Newfoundland
Comple6on Following successful compleHon of Launch, alumni are eligible to apply for a $15,000 Futurepreneur loan. More funding opportuni.es to be announced shortly…
Fees The cost of the Launch program is $5000. This is only payable following compleHon of the program, and then only if the parHcipant has successfully secured outside investment.
Working space within our partner organizaHons is provided to parHcipants for the duraHon of the program at no extra cost.
Build is our accelerator for later-‐stage startups. It is a 12-‐week long program designed for companies with some early adopters that have gained iniHal market tracHon.
Coaching At its heart, Build is about making beVer entrepreneurs. It does this by coaching businesses in four key areas:
• People • Strategy • Capital • Execu6on
Sessions Build is delivered over a series of 14 day-‐long sessions, delivered two at a Hme over the course of 12 weeks. The sessions take companies through the following topics: Days 1 & 2 Strategy Part 1: Customer validaHon; Lean startup; business model canvas; customer lifeHme value and ecosystem modeling; Mentor Day 1 Days 3 & 4 People: Building your team, recruiHng and how to fire
Days 5 & 6 Execu.on Part 1: Sandler Sales Workshop Days 7 & 8 Strategy Part 2: Building and managing a sales funnel; how to brand the company and how to grow; hierarchy of direct, indirect & mixed channels; building compensaHon models to align with business strategy; indirect markeHng; SaaS, affiliates & other markeHng / sales vehicles Days 9 & 10 Cash Part 1: Company building and building a financial model
Sessions (con’t)
Days 11 & 12 Cash Part 2: VC Business model; VC Psychology 101; the Pitch; your VC meeHng Days 13 & 14 Execu.on Part 2: Board of Directors; managing your board; post funding This year, Build sessions will be held at the Venn Centre in Moncton, New Brunswick. The cost of the program is $5000.
Sessions (con’t)
Comple6on Following compleHon of the Build program, entrepreneurs are eligible to apply for the $150,000 BDC ConverHble Note program. ParHcipants must aVend all sessions to qualify for the ConverHble Note investments, and to be eligible to pitch at Demo Day.
Key Dates
Applica6on Deadline May 1st @ 5pm
Selec6on Camp(s) May 11th – 19th
Orienta6on week Week of June 1st
Program Kick-‐off Week of June 8th
Demo Day Week of September 21st
To apply
1. Go to PROPELICT.COM 2. Click on either Launch or Build 3. Click “Apply”
S.ll have ques.ons? Visit our FAQ secHon -‐ hVp://propelict.com/faq
Summary
1. There are now two program opHons: Launch and Build;
2. Do more faster; 3. ApplicaHon Deadline is May 1st
Thank you [email protected] 506.863.5905