1.03 Identify significant people in
the history of the sports and
entertainment marketing industry.
P.T. BARNUM
Developed the Barnum and Bailey Circus promoting it as “The Greatest Show on Earth.”
WALT DISNEY
Created Mickey Mouse in Steamboat Willie which was the first fully synchronized cartoon. Disney was the voice of Mickey – formerly known as Mortimer Mouse. His wife suggested he change the name to Mickey Mouse.
Produced the first feature-length cartoon – Snow White.
WALT DISNEY CONTINUED . . .
Opened Disneyland in Anaheim, California in 1955.
Developed Disney World in Orlando, Florida in 1971. (First of the four parks.)
Developed the “Experimental Prototype Community of Tomorrow” (EPCOT)
Died prior to seeing any of his plans completed.
Upon his death, his empire worth over $100 million.
CHARLIE CHAPLIN
Slap-stick comedy
Widely recognized movie stars
Character wore:
• Baggy pants• Tight coat• Large shoes on the wrong feet• Black derby hat
Turned film comedy into an art form
1915, signed with Essanay for $1,250/week to make 14 films
LUCILLE BALL
Actor, musician, comedian, model, & producer
Emmy awards:
• 1952: Best Comedienne• 1955: Best Actress in a Continuing
Performance, I Love Lucy• 1967& 1968: Outstanding Lead
Actress in Comedy Series, I Love Lucy
LUCILLE BALL CONTINUED . . .
One of televisions first leading ladies
• The man served as supporting role
Helped to advance career of many Latino performers
• Husband: Desi Arnez, Cuban bandleader
STEVEN SPIELBERG
Director and producer
Films include:
• Jurassic Park I-III• Men in Black I & II• Shrek• Schindler‘s List• E.T., The Extra-Terrestrial• Jaws• The Color Purple
STEVEN SPIELBERG
CONTINUED . . .
Commercial tie-in
• Reeses Pieces in E.T., The Extra-Terrestrial
LOUIS ARMSTRONG
Revolutionized jazz
Put the soloist to the front of the band, emphasizing talent
Played the cornet and trumpet, sang and led the band
Wrote “Hello Dolly” and “What a Wonderful Life”
THE BEATLES
Included: George Harrison, John Lennon, Paul McCartney, and Ringo Starr (Richard Starkey)
Early members included: Stuart Sutcliffe and Peter Best
Created first concept album, Sgt. Pepper’s Lonely Hearts Club Band
1970, band split
1980, Lennon murdered
ELVIS PRESLEY
Sold over 1 billion records worldwide
131 different albums/singles to achieve gold, platinum or multi-platinum status
ELVIS PRESLEY CONTINUED . . .
Revolutionized television performances
• On the Ed Sullivan show: record-breaking, hip shaking, scandal making performance
• Caused a nation-wide scandal• Many advertisers reconsidered their support
of Presley
Pioneered “rock and roll”
Actor; movies included: Blue Hawaii, Jailhouse Rock, and King Creole
OPRAH WINFREY
Baltimore Talk show, People Are Talking
Chicago Morning talk show, A.M. Chicago
1986 launched the Oprah Winfrey Show
• Grossed $125 million by end of first year
OPRAH WINFREY CONTINUED . . .
Production company Harpo Productions
• Oprah spelled backwards• Privately syndicating her show allowed
her to make more money
“Oprah Book Club”
1999 – Oxygen channel
Magazine: O: The Oprah Magazine
PIONEERS IN THE SPORTS
MARKETING INDUSTRY
MICHAEL JORDAN
Greatest player ever to play basketball
Nike and NBA marketed him as “Air Jordan”
Minor league baseball with Birmingham Barons, the Double A affiliate of Chicago White Sox
MICHAEL JORDAN CONTINUED . . .
Movie Space Jam
President of Basketball Operations for the Washington Wizards
Endorses products including:
• Nike• Gatorade• Sara Lee Corporation’s Hanes
brand clothier• Rayovac• Chevrolet
MILDRED “BABE” DIDRICKSON
ZAHARIAS
Greatest female athlete of all time
Female Athlete of the Year six times
MILDRED “BABE” DIDRICKSON
ZAHARIAS CONTINUED . . .
Sports included:
• Basketball, track, golf, baseball, tennis, swimming, diving, boxing, volleyball, handball, bowling, billiards, skating, cycling
First female athlete to sign an endorsement contract
• Wilson Sporting Goods• $100,000
WILLIAM (BILL) H.G. FRANCE SR.
Founded National Association of Stock Car Auto Racing (NASCAR)
Founded International Speedway Corporation (ISC) – owns and/or operates:
• Daytona International Speedway• Talladega Superspeedway
WILLIAM (BILL) H.G. FRANCE SR.CONTINUED . . .• Michigan International Speedway• California Speedway• Homestead-Miami Speedway• Phoenix International Raceway• Richmond International Raceway• Darlington Raceway• North Carolina Speedway• Kansas Speedway
JACK “JACKIE” ROOSEVELT ROBINSON
First student to letter in four sports at UCLA
• Baseball• Basketball• Football• Track & field
Professional football for Los Angeles Bulldogs
JACK “JACKIE” ROOSEVELT ROBINSON
CONTINUED . . .
Broke Major League Baseball color barrier – offered contract to play for the Brooklyn Dodgers
Won National League batting title and Most Valuable Player awards
Former President of Chock Full O’Nuts – restaurant and coffee company
JACKIE JOYNER-KERSEE
Basketball scholarship at UCLA
Cover of Sports Illustrated – labeled “Super Woman”
First female to be named The Sporting News Man of the Year
GEORGE “BABE” HERMAN RUTH
JR.
Baseball’s first “great slugger”
Called “Bambino” & “The Sultan of Swat”
“Babe” came from Jack Dunn, former manager of the Baltimore Orioles
Orioles sold his contract to the Boston Red Sox and then sold to the New York Yankees
GEORGE “BABE” HERMAN RUTH
JR.CONTINUED . . .
Yankee Stadium is considered “The House that Ruth Built”
Associated Press Athlete of the Century
Member of ESPN’s Sport Century/Athletes of the Century
Voted Greatest Baseball player of all-time by the Sporting News
CASSIUS CLAY
Self-promoted as “I am the Greatest!”
Won Gold Medal – Olympics – Light Heavyweight division
Defeated Sonny Liston to become the World Heavyweight Champion
CASSIUS CLAY CONTINUED . . .
Joined Nation of Islam – changed name to Muhammed Ali
Refused to join the Army. Was stripped of boxing title and license. The Supreme Court reversed the conviction.
“Rumble in the Jungle” in Kinshasa, Zaire – defeated George Foreman to regain the World Heavyweight Championship.
“Thrilla in Manilla” – defeated Joe Frazier
Lit the torch at Olympic Summer Games in Atlanta, GA
MAX MUHLEMAN
Founded Muhleman Marketing Inc. in Charlotte
Clients include: Anheuser-Busch, Coca-Cola, and DuPont
Created permanent seat license
• Helped Charlotte to acquire the Charlotte Hornets and the Carolina Panthers
VINCE MCMAHON Born Pinehurst, NC
Graduated from East Carolina University
1982 – purchased Capitol Wrestling from father, later called World Wrestling Federation
Called professional wrestling “sports entertainment”
Battled World Wildlife Fund to keep WWF. Courts ruled against the World Wrestling Federation.
• Changed name to World Wrestling Entertainment (WWE)