Who is Brian Solis?
Principal of FutureWorks
Paved the way for Social Media and PR 2.0
Co-founder of the Social Media Club
Who is Deirdre Breakenridge?
President and Director of Communications at PFS Marketwyse
Adjunct professor at Fairleigh Dickinson University in Madison, New Jersey
Author of 3 Books
What did I learn?
“The current mantra driving the Social Media revolution is this: If the news is important, it will find me!”
Social Media Releases are the press release of PR 2.0 but they DO NOT replace traditional press releases
What did I learn?
PR Professionals are taking on new titles:› Community Advocate› Community Manager› Brand Ambassador› Social Media Specialist› Social Media Evangelist› Vice President of Social Media› Chief Social Officer› Community Relations Manager› Community Builder
Things that surprised me…
Public Relations is not just about practitioners…it is about people
Make it relatable to the public not the journalist
A road map for the journey
A word from Brian Solis
“Putting the Public Back in Public Relations is not only the title of the book, it is the most valuable lesson we can learn in PR
today.”