July 2012 | Pinterest Introduction

Why Printers Should Consider Pinterest

July 2012

1

Download Now

--- to see full ---

Speaker Notes

July 2012 | Pinterest Introduction 2

PinningThe act of visually sharing content

July 2012 | Pinterest Introduction 3

Visual StatsImage credit: Fast Company

July 2012 | Pinterest Introduction 4

Pinner The person who does the sharing

Pin It Button Button that can be placed on websites to

facilitate sharing. Pins added like this link back

to the original source.

Pinboard A collection of pins created on a topic

Repin Reposting someone else’s pin

Becoming Pin-proficient

July 2012 | Pinterest Introduction 5

It’s not just B2C… B2B organizations can benefit from the use of Pinterest, especially as a site traffic

driver.

Don’t assume it’s not for you…

July 2012 | Pinterest Introduction 6

July 2012 | Pinterest Introduction 7

Hey, you already have some visual content!

• Ebooks, brochures, white papers—create a board that gives you instant

credibility

• Photos of happy customers! Even better if they’re using your product.

• Interesting videos your business has produced, your industry speakers

(look for pinterest’s separate tab for videos)

• Showcase executive management, with bios and photos

• Repurpose images from your blog articles

• Infographics are hot—and highly viewed on Pinterest

July 2012 | Pinterest Introduction 8

Drake UniversityShowcases items of interest their students might be interested in.

July 2012 | Pinterest Introduction 9

Connecting print with pin

Digimarc’s Print-to-Pin technology

connects printed material with the

Pinterest world using digital

watermarking.

July 2012 | Pinterest Introduction 10

Getting Started

• Visit www.Pinterest.com, click “Request an invite”, and enter your email

address. (Or, ask a friend to already has an account to invite you).

• Choose your company name as your user name

• TIP: Make sure you use the same email address you use for your

business’ Twitter account so you can easily share your new pins through

your Twitter account too.

July 2012 | Pinterest Introduction 11

Words of Warning

“You acknowledge and agree that, to

the maximum extent permitted by

law, the entire risk arising out of your

access to and use of the site,

application, services and site content

remains with you.”

July 2012 | Pinterest Introduction 12

Using Pinterest for YOUR Business

• Add a Pin It button to your website

• Pin examples of your work—and work you love

• Create resourceful boards based on a few core keywords that you already

use in your SEO strategy—how about packaging, invitations, annual reports

• Start following users you think would want to follow you back

July 2012 | Pinterest Introduction

Mohawk MakeReady provides practical tools

and actionable information for digital

printers like you.

13

We can help…

Visit: www.MohawkMakeReady.com to browse content, request a meeting, or join the community.