Remco F. ZeeuwMinister (economic) Royal Netherlands Embassy
#NLintheUSA
Current account balance (% of GDP)
(IMF World Economic Outlook, October 2013)
economicties.org
Promoting sustainable economic growth in The Netherlands, by strengthening bilateral trade,
incoming FDI and knowledge transfers with the United States
Economic diplomacy - I
Focus on NL’s top performing industries
Integrated approach1. The Hague and Washington2. Embassy and consulate generals3. Experts (a.o. innovation, FDI acquisition,
agriculture)
Focus on SME’s
Economic diplomacy - II
Economic diplomacy – III
Commercial promotion / Business support Starting point (in the Netherlands): NL Agency Online presence (Holland branding and positioning
economicties.org) Trade policy (TTIP) Custom made business support (e.g. business requests,
market scans, business partner scans, warm introductions; NBSO)
Our online presence
FDI acquisition
ITLife SciencesCreativeConsumer & Household GoodsAgri-FoodIndustrial EngineeringEnergyTransportation IndustryChemicalsElectronicsOtherGraphical & Paper Transportation & Lo-gistics
Results 2013 per industry (% of confirmed + investment in €M + em-ployment)
23% (133.3M; 1493 jobs
14% (13.3M; 483 jobs
13% (0.2M; 23 jobs
21% (61.5M; 388 jobs
9% (24.6M; 132 jobs
6% (24.6M; 317 jobs
5% (153M; 53 jobs
3% (5.5M; 150 jobs
1%1
%1%
1%
1%
• Targets 2014• 1600 jobs• turnover € 350 million• 60 projects• 60% high skilled
Waterdiplomacy: from threat to opportunity