Running a successful marketing campaign through
social media
Most companies these days have social media embedded and integrated into their
corporate communications in so many ways that it has become necessary for these
companies to study how to effectively use social media. One of the ways that social
media is important to companies and organizations is through marketing. Social
media platforms such as Twitter and Facebook are now very commonly used by
most companies to promote their brands or products. The interesting trend is that,
the more popular a social media platform becomes, the more corporates and
organizations are forced to accommodate it.
One of the reasons that corporates and organizations use social media is because
these platforms often highly target to specific groups of people that can be easily
defined as opposed to marketing to more amorphous groups. This makes it very
important that companies develop a social media marketing strategy to find the
best ways to target their specific customers and turn them into customers. Since
social media is a low cost way of reaching out to ones clients, it has by and large
equalized the field between small and large companies who are targeting the same
individuals as their customers. With social media, the emphasis is more on the
effort you make to stay in touch with your audience.
If you want to run a successful marketing campaign using social media you need to
observe the following. To begin with, it is important to find out what your audience
want, if you don’t already know, you should find out what they want either through
surveys or asking directly through certain social media platforms. Next, you need to
make your interaction centered on your customers, find the art of telling your
customers what they want to hear, while also communicating your marketing
message to them in a manner that is authentic. Also, going viral is obviously what
you want, but you should not act that way because if your customers or audience
get a sense that this is what you are going for, you will often be quickly ignored or
even rebuked. To add to that, knowing how to use the different social media
platforms effectively is important. The approach that you will take while marketing
through Facebook cannot be the same while marketing through Twitter. You need to
have an authentic and consistent voice for each platform or else, your audience
could turn against you quickly. Finally, you also need to be an active participant in
the social community that you join, and be careful about what you post and how it
could be interpreted by your audience. If you are not conversant with a particular
social media platform, it is better not to participate in it rather than make a lot of
blunders that could do a lot more harm than good for your brand. Otherwise it’s
better to get a social media marketing company to handle the marketing for
you.