SANSIRI BUSINESS DIRECTION 2014
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AGENDA
• 2013 Results & Highlights
• 2014 Business Plan Project Launch
Presale and Revenue
Key Strategies
• 30 Years of Constructing Life, Not Just Buildings
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2013 Results & Highlights
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2013 Results & HighlightsProject Launch
Condominium Townhouse Single-Detached House
Y2010 Y2011 Y2012 Y2013 -
10,000
20,000
30,000
40,000
50,000
60,000
70,000
6,916 8,195 17,293 17,404 3,916 1,624
6,976 1,819 16,950 7,011
32,782 41,978
61,20127,782 16,830 57,051
16 14 51 48
-39%
239%
7%
THB million
Number of Project
Bangkok49%
Upcountry51%
Project launch by location
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2013 Results & HighlightsPresale
Condominium Townhouse Single-Detached House
1Q2013 2Q2013 3Q2013 4Q2013 Y2013 -
10,000
20,000
30,000
40,000
50,000
2,549 2,724 3,056 2,550
10,878 515 529 614 163
1,820 17,840
4,454 4,904 2,262
29,460
20,903 7,706 8,574 4,975 42,158THB million
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2013 Results & HighlightsPresale
Condominium Townhouse Single-Detached House
Bangkok57%
Upcountry43%
Presale by location
Y2010 Y2011 Y2012 Y2013 -
7,000
14,000
21,000
28,000
35,000
42,000
6,962 9,387 10,426 10,878 3,548
4,200 3,614 1,820
14,486 8,204
28,553 29,460
24,996 21,791 42,593THB Million
-13%
95%
42,158-1%
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2013 Results & HighlightsHighest Presale Backlog in Industry
Condominium Townhouse Single-detached house
2013[F] 2014[F] 2015[F] 2016[F] 2017[F] Presale Backlog0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
3,0648,353
9594,523
4,5851,579618
17,594 17,594
703
52,959
3
16,891 16,891
13,877
74
8,546 22,797 17,597 13,877 62,89174
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2013 Results & HighlightsSix Key Drivers
Business Growth
Niche Market
High-end Market
Mass Market
Upcountry Market
Foreign Clientele
Precast Factory
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2013 Results & HighlightsContinue expansion in upcountry market
Korat
Rayong
Udonthani
Chiangrai
Suratthani
Had Yai
Bangsaen
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2013 Results & HighlightsContinue expansion in upcountry market Good response from customers of upcountry projects reflected in 64% of total
project sold
Center Northern Eastern Western Southern Northeastern
63%70% 71%
78%
60%51%
Sale Performance %Sold Value
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2013 Results & HighlightsRepeat the successful in low end condominium
Penetrate condominium market for students through “dcondo Campus Resort” dcondo Campus Resort Kuku dcondo Campus Resort Ratchapruek-Charan 13 dcondo Campus Resort Rangsit dcondo Campus Resort Bangna dcondo Campus Resort Bangsaen dcondo Campus Resort Rangsit-Thammasat
“dcondo Old town” dBura Pran Nok
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2013 Results & HighlightsIncrease portion of foreign clients Increase brand awareness among foreign customers for either investing or
living
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2013 Results & HighlightsGain market share in high-end single detached house project
Narasiri Bangna
Narasiri Bhuddhamonthon Sai.1
Narasiri Rama II
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2013 Results & HighlightsTap lower single-detached house and townhouse segment
“ Kanasiri “ brand for 3 million baht / unit house
“Met Town” brand for 1.5 million baht/unit townhouse
Kanasiri Wongwaen- Rama 5 Met Town Pathum-Tiwanon
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2013 Results & HighlightsFully utilise precast factory
PCF 1 Start the production : Mar 2012 Production capacity : 150 units (52,000 sq.m.)/month
PCF 2 Start the production : Dec 2013 Products : PC Slab, RC Slab, Special, Stairs, External Wall Condominium, 2nd Beam and
Ground Beam
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2014 Business Plan
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Project Launch
Bangkok89%
Northern4%
Eastern5%
Northeastern3%
Classify by Location
No. of project
1Q 2014 3 1 1 5 8,8102Q 2014 1 - 3 4 8,3673Q 2014 3 1 4 8 11,3154Q 2014 1 - 1 2 4,771
No. of project 8 2 9 19Project value (MB ) 14,391 1,249 17,623 33,263
% 43 4 53 100
Y2014 SDH TH C ondo Project value (MB)
SDH43%
TH4%
Condo53%
Classify by Product Type
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Bangkok64%
Upcountry36%
Target Presale 2014by Location
Presale Target
Condominium Townhouse Single-Detached House
Total Presale Value 30,126 Million Baht
Y2011 Y2012 Y2013 Y2014 (Target) -
7,000
14,000
21,000
28,000
35,000
42,000
9,387 10,426 10,878 11,852 4,200 3,614 1,820 2,682 8,204
28,553 29,460 15,592
-29%-1%
95%
21,791 42,593 42,158 30,126THB Million
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Revenue Target
Bangkok63%
Upcountry37%
Target Revenue by Location
• Total Target Revenue 34,290 Million Baht
THB Million
2014 (Target)0
5000
10000
15000
20000
25000
30000
35000
22,797
11,493
66%
34,290
Secured Revenue Amount to Reach Target
Secured Revenue
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Key Strategies
• Sustain sales momentum in upcountry markets with new single-detached house launches
Phuket
Chiang Mai
Khao Yai
Udonthani
Khonkaen
Korat
Suratthani
Burasiri Kohkaew-Phuket
Setthasiri Sansai-Chiang Mai
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Key Strategies
Expand upcountry market coverage Pitsanulok Nakorn Sawan Nakorn Sri Thammarat Ubonratchathani Samui Nhong Khai Surin Kanchanaburi Sri Racha
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Key Strategies
Better control delivery schedule by launching condominiums with EIA approval only
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Key Strategies
Improve efficiency by fully utilising both phases of the precast factory
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Key Strategies
New product concept development appeal to new lifestyle which be more variety New Single-Detached House concept “L-Shaped” New Condo concept “HAUS”
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Key Strategies
• Increase recurring income business
‘Escape’ Sansiri Hotel Collection
located in major tourist destinations Escape Huahin Grand Opening Nov 2013 Escape Khao Yai Grand Opening Feb 2014
‘Neighbourhood Mall’
located at Sukumvit 77
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Key Strategies
Provide fully Integrated Property Services to Sansiri’s customers to create brand loyalty
Target to increase foreign customers Co-agency with international houses
‘Rental for the Holidays’ to added value of Sansiri’s project in tourist destination
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Thank you for your attention