Transcript
Page 1: Social Media Case Study : Apollo Hospitals (Run For A Healthy Heart – Mini Marathon)

Www.preludedigital.com | 7381088846| [email protected]

September 11- September 29 , 2013

“Run For A Healthy Heart”-Mini Marathon

Page 2: Social Media Case Study : Apollo Hospitals (Run For A Healthy Heart – Mini Marathon)

Www.preludedigital.com | 7381088846| [email protected]

How the “Run For A Healthy Heart – Mini Marathon” campaign kick started , generating

massive popularity & participation..!!

Campaign Launch

Page 3: Social Media Case Study : Apollo Hospitals (Run For A Healthy Heart – Mini Marathon)

Www.preludedigital.com | 7381088846| [email protected]

Our Target Audience included :

People of all age groups in the Twin Cities (Cuttack &

Bhubaneswar ) and some adjoining cities

Special attention to School, colleges and elder age

groups

Target Audience

“Summing up all , audiences targeted were basically the general public , irrespective of the category they belonged to”

Page 4: Social Media Case Study : Apollo Hospitals (Run For A Healthy Heart – Mini Marathon)

The Campaign

Page 5: Social Media Case Study : Apollo Hospitals (Run For A Healthy Heart – Mini Marathon)

Facebook Posts & Designs

Page 6: Social Media Case Study : Apollo Hospitals (Run For A Healthy Heart – Mini Marathon)

Making People aware to maintain a healthy

heart

Generating Awareness Through Posts

Page 7: Social Media Case Study : Apollo Hospitals (Run For A Healthy Heart – Mini Marathon)

Www.preludedigital.com | 7381088846| [email protected]

Fan’s interest and interaction

Page 8: Social Media Case Study : Apollo Hospitals (Run For A Healthy Heart – Mini Marathon)

Www.preludedigital.com | 7381088846| [email protected]

Result

• A whooping 3150 likes in just two weeks• Targeted Geographic campaign 2276 fans from the targeted

cities• 6194 people actively engaged with the Facebook page• Total Reach - 252378• 417 Online Registrations in just 3 weeks• The facebook page became popular & an interactive platform

among all age groups

Page 9: Social Media Case Study : Apollo Hospitals (Run For A Healthy Heart – Mini Marathon)

Www.preludedigital.com | 7381088846| [email protected]

Agency Detail

We are Prelude Digital – A 360 degree Digital Media Agency based in the “Temple City-Bhubaneswar” situated in Odisha. A digital media team having a natural flair for design & strategy.

Our Services include:• Social Media Marketing• SEO & Analytics• Website Designing• Advertising Campaigns & App Development• Humanizing brands

Prelude Digital – “Giving an Introduction to something important”

Page 10: Social Media Case Study : Apollo Hospitals (Run For A Healthy Heart – Mini Marathon)

Thank You ..!!