Download pdf - Stop overthinking your Technology - Just Do it!

©2014 IO Integration, Inc. All rights reserved.

Stop Overthinking Your Technology – Just do it!Tiffany Randall, IO Integration

© 2014 IO Integration, Inc. All rights reserved.

Connecting Content and Users


Manage your content, you are managing your connections


The process is mysterious….

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• Metadata schemas and taxonomy • User Interviews • Knowledge organization • Information Architecture • Search capability • Cross-functional Communication • User Training • Technical writing • Information Policy • Digital rights management


….And lacks sex-appeal

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• Can be intimidating and abstract • Sometimes hard to explain • Low on the priority list • Cross-functional cooperation • Broad array of vendors • Defining scope and purpose • Choosing channels and platforms


Just move the ball forward

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• Shameless promotion • Build a support system • Become a thought leader • Communicate trends • Promote the benefits • Listen with compassion • Buy the drinks


Pitching the flight plan

• Envision the future • Sell the benefits/risks • Sketch out the specs • Know your audience • Anticipate objections • Be patient • Repeat yourself often • Buy the drinks


Position Yourself as the Lifeguard not the Gatekeeper

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NOYES


People Love Talking about Themselves ..Connect by Focusing on Them


Take responsibility and show strength

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