The Online Discovery Networking Tool
By: Kathleen M. Vogel
http://www.stumbleupon.com/productdemo
StumbleUpon
History of StumbleUpon
Founded in 2001 by Garrett Camp, Geoff Smith, Justing La France, & Eric Boyd in Canada
StumbleVideo introduces in 2006 Gets videos from Youtube,
Metacafe, etc.
In 2007, Ebay aquired StumbleUpon for 75 million
April 2009, Garrett Camp and other investors bought back the companyGarrett Camp, CEO of
StumbleUpon
StumbleUpon Today
Headquartered in California
Acquired over 8.5 million members
Largest personalized content discovery engine on the Web
425 million recommendations a month and growing
How Stumbling Works High Quality pages matched to personal preferences
One Way To Stumble….
Sharing Video Content Via Email, Facebook, Twitter
Benefits of Stumbling
Channel surfing video Sharing with friends Discovering content for yourself Combats information overload Personalized browsing Just click Stumble: Simple/Easy to
use Advertise your content A way to have your content
stumbled
StumbleUpon vs. Pandora
Sharing Emphasized Facebook Twitter Email
Money Maker: Advertising
“Stumbling” for Music vs.
“Stumbling” for Video + Text
Stumbling vs. Googling
Both find things on the web.
Discovery over utilitarian searching
Google’s huge!
Both use advertising but ads are shown differently
Stumbling vs. Digging
Both are built through user submissions
Both deliver a sense of “discovery” to visitors
Digg lacks personalization and does not recommend stories
Digg does not cluster its users and make recommendations based on social network
StumbleUpon doesn’t cover breaking news very well Digg is better at covering tech,
world or other news. Digg has all stories at once vs.
in StumbleUpon showing one story at a time
Bibliography
http://www.searchenginejournal.com/stumble-upon-interview-series-stumbleupon-defined-vs-digg-google-myspace-and-more/4414/
http://en.wikipedia.org/wiki/StumbleUpon http://www.stumbleupon.com/aboutus/ www.pandora.com www.digg.com www.google.com www.stumbleupon.com
Deli.cio.us
StumbleUpon vs. Deli.cio.us They are both ways to save and record
wonderful bits of information you experience as you cruise the web and they both have browser-side gizmos for users.
The interfaces are radically different, though I suspect you’ll get more link and SEM value from Deli.cio.us in the short term.
Myspace Here’s StumbleUpon vs. MySpace: Both have profile pages that show personal interests
and photos of users StumbleUpon is built around an information and
entertainment discovery recommendation experience where profiles lead back to discovery, while MySpace is built around the profile viewing and community communication experience.
It would be wicked if SU and MySpace could converge. Innit.