Technology Trends In Trail Running - 2016
US Trail Running ConferenceOctober, 2016
Your Speakers
• Trail Runners• Silicon Valley Nerds
Richard Bolt
Although We Don’t “Need” Technology in Trail Running…
…It Helps Capture The Experience• The “Easterlin Paradox”
– Happiness from purchases goes down over time
– Happiness from experiences goes up over time
– Experiences become ingrained in our identity, and become the “stories we tell”
Source: Dr. Thomas Gilovich, Cornell U.
Don’t think of “tech gadgets” as purchases, but as ways to capture and share
a defining experience.
Tech Can Be Motivational...
Tracking/Analysis
Capture
Live Sharing
Comfort
…Just Try Not To Overdo It
Evolution of the “Selfie”
Semi-autonomous drone
Live Stream
Selfie Stick
“The Drone Wars Have Begun”
1.9 million recreational drones by Dec, 2016
Doubling annually, prices dropping ($29-899)
Now “semi-autonomous” – they follow you around
Lily Demo
Watch Lily follow athletes in action
Watch Lily turn everything into extreme video
Questions for RD’s
Do you have a drone policy?
In your terms & conditions?
Insurance covered?
GoPro Karma w/4k Camera, Oct ‘16
Teal Drone Goes 70+ MPH
DLI Mavic Pro fits in your hand Hover folds into book-size
Live Sharing
How many people virtually attended the start of UTMB this year?
Live Sharing
How many people virtually attended the start of UTMB this year?
100,590 people
3 million+ as the event took place
Live Sharing – Facebook Live
Facebook:• 1 billion+ users
watching 8 billion videos/day
• Live video up 75%, watched 3x longer
• Any FB user can now do Facebook Live
Live Sharing – Strava Beacon
Friends can follow live progress of your race/ride/run
No more crew waiting at aid stations!
Questions for RD’s
Are sponsor logos set up to show in live streaming feeds?
Got your hashtags set up so everyone can follow along?
A Few Other Fun Products…
Growth of Internet-enabled devices expected to hit 50b in four years (5x)…
...here are a few fun ones
Non-Invasive Real Time TestingBSX Insight – Non-invasive, real time lactic acid testing using LED lights.
LVL Hydration Monitor – Real-time hydration analysis.
Smart Socks
Sensoria Smart Socks
• Sensors woven into material
• Pedometer +…
• Foot strike, weight distribution, cadence
VO2 Max Headphones
Jabra Sport Plus
• Headphones with built in heart rate monitor
• Real-time VO2 Max testing
Track Your Brainwaves
InteraXon Muse
• Tracks brainwaves (EEG)
• Measures “mood”, stress, concentration
• Controller?
Sweat/Electrolyte Monitoring
Gatorade “Smart Cap”
• Sweat patch sensor measures sweat/electrolyte loss
• Personalized bottle lid contains correct electrolyte replacement mixture
New Displays
Flexible OLED screens
Snapchat Video Glasses10-30 second stereo video
High Tech Recovery
Cryo-tanks
Infrared Home Saunas
Inflatable Compression
Dexa X-ray
Questions?
Seen Other Cool Things?
Thank You!
See You On The Trails…