“The single biggest problem
in communication is the illusion
that it has taken place.”
- George Bernard Shaw
The two words ‘information’ and ‘communication’ are often used
interchangeably, but they signify
quite different things. Information is
giving out; communication is
getting through.
Sydney J. Harris, American journalist and author of
syndicated column, Strictly Personal, 1944-86
Competira is a corporation focused on assisting both startup and well-established companies with their various communication needs. With over 15 years of experience in the communication industry, the competent staff, as well as the company’s board of directors and executive team, are proficient in all areas of communication, ranging from developing original content to editing existing information. Competira will facilitate corporations in reaching their fullest communication capabilities by delivering written communication, including – but not limited to – both consumer-friendly and technical information for Internet websites; copywriting for marketing materials, such as brochures, rack cards, and other collateral pieces; business-to-business and business-to-customer communication forms, such as introduction letters and memorandums; internal communication documents, such as newsletters, employee manuals, and memorandums. Competira’s communication experts will also assist other corporations with their oral communication needs. These may include presentation development and delivery, social networking, and representation. Moreover, Competira is confident that it can provide these services in a manner that will accommodate any company’s budget.
example 1: about competira
Competira
helps businesses
of every size to
develop,
organize and
implement cost
effective
communication
strategies.
example 2: about competira
and the winner is…
Did both describe Competira?
Which description was more informative?
Which description was more captivating?
Which should the company CEO use when
introducing himself at a networking event?
ask yourselfWhy would someone choose my company over another that offers a similar product or service?
thenWrite 10 words that describe your product
or service.
Next to each word,
write one sentence that explains why that
word pertains
specifically to your
product or service.
Condense
all that information into a short,
captivating paragraph
finally
Introduction
Three descriptive sentences
A closing statement that keeps the
listener interested and craving more.
“You can have brilliant ideas, but if
you can't get them
across, your ideas
won't get you
anywhere.”
- Lee Iacocca
avoid these traps
• Talking over your audience’s head
• Using phrases or words that only mean something to you or to a couple of people in your audience
• Thinking that you have only one audience and, therefore, only tailoring your message to that group
• Saying – or writing – too much
K.I.S.S.
• Overuse of “tech talk” or “SAT words” can kill your sales pitch. You won’t impress your audience by using tech phrases to describe everything.
• Be as simple as possible whenever possible. Even in highly-technical situations, keeping your information brief and easy to follow will help your message get through to your audience.