The communications economy is profoundly changing and
demands new approaches from PR and other professionals
The future favours PR
PR budgets are increasing
PR is moving into the C suite
The demand for measurement is on the rise
Bosses will realise their role in communicating reputation
Trend #1 Social media is baked into communications.PR professionals must:
Know the tools
Be ahead of the trends
Mine and manage the data
Create and manage content across all platforms
Get ahead of trends
Trend #1 Social media (cont’d)
Use multi-media
Integrate new and old communications
Ever guard reputation
Get ahead of trends
Trend #2 Old skills are being refashioned:
Internal communications
Change management
Media relations
Crisis communications
Trend#3 The “social” organisation demands PR and other professionals must
Coordinate more and more information
Model communications and transparency
Synthesize key functions at speed
Lead others into pioneer territory
The changing communications economy demands more of PR and other professionals
Those mastering the change and those supporting them will win in the new economy
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