The Shift to Social Media
Plugging in and Reaching Out
Traditional Marketing
Social Media Marketing
Social Media Statistics• 96% of Generation Y have
joined a social network• Social Media has
overtaken porn as the #1 activity on the Web
• In less than 9 months Facebook added over 100 million users
• Fastest growing segment on Facebook is 55-65 year-old females
acebook
Steps to Success• Decide which social media platforms
– Blogs, Twitter, LinkedIn, YouTube, Facebook, Google+
• Pick the people who will manage your initiative
• Create content and story
• Educate everyone
The Tools
The Tools – Facebook
The Tools – Facebook
The Tools – Facebook
The Tools – Facebook
The Tools – Twitter
The Tools – LinkedIn
The Tools – YouTube
The Tools – YouTube
The Tools – Google+
The Shift
Start with
Start with Your Story
Let’s Play
The Shift to Social Media
• Sharing pictures and stories of the…– Places we’ve visited– Things we’ve done– People we’ve met
• Sharing our experience and excitement to keep Rotary growing
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