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Social Media is not about advertising, it's about sharing and informing. This presentation focuses on the Shift we have to make to make social media work for our organizations. Given at the Rotary International Convention in Ban
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The Shift to Social Media
Plugging in and Reaching Out
Traditional Marketing
Social Media Marketing
Social Media Statistics• 96% of Generation Y have
joined a social network• Social Media has
overtaken porn as the #1 activity on the Web
• In less than 9 months Facebook added over 100 million users
• Fastest growing segment on Facebook is 55-65 year-old females
acebook
Steps to Success• Decide which social media platforms
– Blogs, Twitter, LinkedIn, YouTube, Facebook, Google+
• Pick the people who will manage your initiative
• Create content and story
• Educate everyone
The Tools
The Tools – Facebook
The Tools – Facebook
The Tools – Facebook
The Tools – Facebook
The Tools – Twitter
The Tools – LinkedIn
The Tools – YouTube
The Tools – YouTube
The Tools – Google+
The Shift
Start with
Start with Your Story
Let’s Play
The Shift to Social Media
• Sharing pictures and stories of the…– Places we’ve visited– Things we’ve done– People we’ve met
• Sharing our experience and excitement to keep Rotary growing
