Three Steps to Success with Twitter for Your Business
Session 3: Measure the Success of Your Twitter
Campaigns
Meet Your Experts:
Anne Mercogliano
SMB Marketing Manager
@akmercog
Laura Fitton
Inbound Marketing Evangelist
HubSpot
@pistachio
Meet Your Experts:
Anne Mercogliano
SMB Marketing Manager
@akmercog
Laura Fitton
Inbound Marketing Evangelist
HubSpot
@pistachio
Housekeeping Notes
Slides and recording will be available after
Interact with us on Twitter: #twittersuccess
RECAP OF SESSIONS 1
AND 2
SESSION #1 – BUILD YOUR TWITTER PRESENCE
MAKE THE PERFECT PROFILE
SESSION #1 – BUILD YOUR TWITTER
PRESENCE
FIND THE RIGHT PEOPLE
SESSION #1 – BUILD YOUR TWITTER PRESENCE
BE CONSISTENT
SESSION #2 – ENGAGE WITH YOUR AUDIENCE
ASK & ANSWER QUESTIONS
SESSION #2 – ENGAGE WITH YOUR AUDIENCE
CONTENT
SESSION #2 – ENGAGE WITH YOUR AUDIENCE
FIND THE RIGHT
PEOPLE
EVALUATE YOUR
TWITTER CAMPAIGNS
TOOLS YOU WILL NEED
TOOLS YOU WILL NEED
GOALS
• Driving Traffic
• Shaping Conversation
• Deepening Engagement
• Driving conversion
Campaigns and Goals
GOAL #1: INCREASE TRAFFIC
Quick Tip to get more
traffic: Put a link to your
website in your profile
description as well!
GOAL #1: CASE STUDY
GOAL #2: SHAPING CONVERSATION
GOAL #2: CASE STUDY
GOAL #3: ENGAGEMENT
Quick Tip: Ask people to
retweet or follow you to
get more engagement!
GOAL #3: CASE STUDY
Quick Tip: At least 25%
of your tweets should
promote something for
lead generation
GOAL #4: DRIVING CONVERSION
GOAL #4: CASE STUDY
THANK YOU!
Q+A
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