Three Steps to Success with Twitter for Your Business

Session 3: Measure the Success of Your Twitter

Campaigns

Meet Your Experts:

Anne Mercogliano

SMB Marketing Manager

Twitter

@akmercog

Laura Fitton

Inbound Marketing Evangelist

HubSpot

@pistachio

Meet Your Experts:

Anne Mercogliano

SMB Marketing Manager

Twitter

@akmercog

Laura Fitton

Inbound Marketing Evangelist

HubSpot

@pistachio

Housekeeping Notes

Slides and recording will be available after

Interact with us on Twitter: #twittersuccess

RECAP OF SESSIONS 1

AND 2

SESSION #1 – BUILD YOUR TWITTER PRESENCE

MAKE THE PERFECT PROFILE

SESSION #1 – BUILD YOUR TWITTER

PRESENCE

FIND THE RIGHT PEOPLE

SESSION #1 – BUILD YOUR TWITTER PRESENCE

BE CONSISTENT

SESSION #2 – ENGAGE WITH YOUR AUDIENCE

ASK & ANSWER QUESTIONS

SESSION #2 – ENGAGE WITH YOUR AUDIENCE

CONTENT

SESSION #2 – ENGAGE WITH YOUR AUDIENCE

FIND THE RIGHT

PEOPLE

EVALUATE YOUR

TWITTER CAMPAIGNS

TOOLS YOU WILL NEED

TOOLS YOU WILL NEED

GOALS

• Driving Traffic

• Shaping Conversation

• Deepening Engagement

• Driving conversion

Campaigns and Goals

GOAL #1: INCREASE TRAFFIC

Quick Tip to get more

traffic: Put a link to your

website in your profile

description as well!

GOAL #1: CASE STUDY

GOAL #2: SHAPING CONVERSATION

GOAL #2: CASE STUDY

GOAL #3: ENGAGEMENT

Quick Tip: Ask people to

retweet or follow you to

get more engagement!

GOAL #3: CASE STUDY

Quick Tip: At least 25%

of your tweets should

promote something for

lead generation

GOAL #4: DRIVING CONVERSION

GOAL #4: CASE STUDY

THANK YOU!

Q+A