Mr. Vudhigorn Suriyachantananont
Senior Vice President
Toyota Motor Thailand
17 September 2015
12:30 – 13:30
TOYOTA - Social Innovation
Luncheon Talk:
Banpho Plant
Establish: 2007 Production Capacity 220,000 units/year Model: Hilux Revo, Fortuner
Gateway Plant
Establish: 1996 Production Capacity 300,000 units/year Model: Camry, Camry Hybrid
Altis, Vios, Yaris
• Establish : 5 October 1962
• Capital fund: 7,520 million baht
• Production capacity : 750,000 units/year
• Employees : 18,400 people
Samrong Plant
Establish: 1964 Production Capacity 230,000 units/year Model: Hilux Revo
TOYOTA Business Introduction
IS
RX270
IS F Sport
ES
RX350
GS F Sport
GS
RX HYBRID
LS F Sport
LS
NX HYBRID
CT F Sport
Sedan
SUV
Sport
• Production Model
TOYOTA Business Introduction
REVO Standard
ALPHARD
FORTUNER
VIOS
YARIS ALTIS
AVANZA INNOVA
CAMRY
REVO Smart cab
REVO Double cab
86 GT
Passenger car
Commercial car
Van
HIACE
Import Model
HIACE Commuter
PRIUS C
TOYOTA LEXUS
• Awards
JD Power SSI No.1 3 years consecutively
(2012 - 2014)
JD Power CSI No.1 7 times in 11 years
TAQA Award 11 awards (2014)
JD Power IQS 3 awards (2014)
Single cab
Smart cab
Double cab
The Most Powerful Brands 2 years consecutively
(2013 - 2014)
Prime Minister Road Safety Award 3 years consecutively (2009 – 2013)
Product & Service
Brand Society
Innovative Brand
*ทีม่า Boston Consulting Group USA, 2014
TOYOTA Business Introduction
• TOYOTA Philosophy
Be contributive to the development and wealth of the country
by working together, regardless of position,
in faithfully fulfilling your duties -- Sakichi Toyoda, Founder --
Source: Kiichiro Toyoda, 30 October 1935
TOYOTA Business Introduction
• TOYOTA Social Activity in 50 years
1962 1972 2012 2015 1992 2002
Edu
cati
on
CSR
Qu
alit
y o
f lif
e
Co-funding of Automotive Engineering Department, Chulalongkorn University (1990)
Scholarship to Chulalongkorn and Thammasart University (1973)
Establishment of TOYOTA Automotive Technology School (1998)
TOYOTA Technical Education Program(1990)
Strengthen Labor skill Development program (2009)
Samrong Plant ISO 14001 (1998) All 3 Plant (2008)
TOYOA Green Town (2014)
Mangrove Reforestation Project (2004), Eco Forest Project(2008)
Opening Prius to Thailand (2011)
Stop Global Warming Project (2005)
White Road Campaign(1988)
White Road Theme Park (2004)
Smiling Road (2012)
Safe Drive Education (2013)
Establish TOYOTA Thailand Foundation(1992)
Develop Thailand Education
Develop Environment sustainability
Ensure Safety on the Road
Ensure & Develop Quality of Life for Thai People
Support Thailand Education , I Love Green Vegetables Project (1995)
Envi
ron
me
nt
Ro
ad S
afet
y
All Showroom get ISO 14001
TOYOTA One day Parent (1975)
reduced CO2 23,000 ton/yr
reduced CO2 12,600 ton/yr
reduced CO2 32,300 ton/yr
Co-operate with Thai Red Cross for support children with cleft lips and palates (2002)
Initiate 2007
Time for Action
TOYOTA Business Introduction P
hila
nth
rop
y
Edu
cati
on
Q
ual
ity
of
Life
En
viro
nm
ent
Ro
ad S
afet
y
2012
What is next step
Beyond CSR
1962
CSR Philanthropy
1992
• TOYOTA Social Activity in 50 years
TOYOTA Business Introduction So
cial
Act
ivit
y
Next Decade
Sustainable Development
TOYOTA Business Introduction
Social Business
25% of Thailand GDP
95% cannot survive
Society Environment
Economic
• White road • 4R-4I • Quality of life • Education
• Eco forest • Eco showroom • Stop global warming • Green town
• Sustainable Development
Social Innovation • Develop social business • Enhance Thai people capability
• Implant TOYOTA know-how TPS &
create Kaizen spirit
Concept of Toyota Production System (TPS)
• What is needed
• The Amount needed
• When it is needed
Just in time
• Built in quality 100%
• Safety
Jidoka
We transfer TPS Know-how to Business partner through 50 years
• Can do & Sustainability
• Kaizen Dealers Suppliers
TOYOTA Business Introduction
Rachamongkol rice mill (RRC) Following his majesty the king’s initiatives in 1999
Rice mill management Help Local Farmer
Apply TPS
• Stock management
• Built in quality
• Sales - Stock - production Visualization Stock month 1 0.1month
Yield 36% > 41% > 45%
49%*
Sale under market price
Smart Farmer Project (Kaizen)
• Planning
• Soil quality & customize fertilizer
• Farming account
Concrete ground Pond Granary
Purchase paddy higher from market price Donate production facility
RRC
Role model of Social Innovation project by transfer TPS & Kaizen
+12%
Productivity/rai
+21%
Customize fetilizer
Stock control plan
From 1 mth (200 tons)
To 0.1 mth (20 tons)
Increase Yield
1st : 36% to 41% 2nd : 41% to 45%
3rd : 45% to 49% Ref : Local Mill at 35%
TOYOTA Business Introduction
TOYOTA Innovation
TOYOTA Capability
• TPS
• Kaizen
• Customer First
TOYOTA Social Innovation project
Transfer
To Thai
People
• Experience to Society
TOYOTA Business Introduction
TOYOTA - Social Innovation
• Target group: Social Business, OTOP
• Principle: 1. Transfer TOYOTA innovation to social business, OTOP
2. Practice by TPS experience person until can do by themselve
3. Health check to keep sustainability
Understandใจ
ใส่ใจ
ถูกใจ
• Method:
Summary SI Project
Know
Know problem In every process Under TPS concept
See problem and countermeasure
Can do by themself
See Can do Heart Understand Concentration Customer First
Pre-Kaizen 3 month Kaizen 6-12 month Sustainability 3 month
• Evaluation KPI Benefit
1. Productivity Gain revenue
2. Quality control Reduce cost
3. Delay on delivery Be Professional
4. Stock management Gain profit
5. Work in process Gain profit
Project Expansion
TOYOTA - Social Innovation
2
5 10
20
40
77
Pilot site Nationwide
14 15 16 17 18 19 yr
SI Site
1. Develop 5 SI sites to be learning center cover all regions
2. Expand Si site to all province in 2019
1. Hart OTOP Polo shirt (Kanchanaburi)
3. Cotton bag SK group (Chiangmai)
4. Rice cracker (Khonkaen)
5. Coconut shell charcoal (Prachuab)
2. Toey Panun handicraft (Krabi)
TOYOTA - Social Innovation
Social impact
Economic People capability
Social business Quality of life
• Strengthen country economic from grassroots
• Reduced economic inequality
• Social Business survive
• Distribute income to local people
• Time with family
• Income and Job security
• Young gen. do not leave their hometown
• Create Kaizen mindset Team working
• Opportunity to learn from professional
Kaizen Spirit
Co
mm
un
ity
Co
un
try