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Page 1: Unified Intelligence

F I N D A N D U N D E R S TA N D D ATA

Unified Intelligence

Page 2: Unified Intelligence
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Internal

External

Historic Future

Strategic intelligence

(forecasts, outlooks,

predictions)

Market Intelligence

(trackers, surveys)

BusinessIntelligence

Corporate plans,

projections & forecasts

Page 4: Unified Intelligence

Internal

External

Historic Future

Strategic intelligence

(forecasts, outlooks,

predictions)

Market Intelligence

(trackers, surveys)

BusinessIntelligence

Corporate plans,

projections & forecasts

CMO’s World

Page 5: Unified Intelligence

Internal

External

Historic Future

Strategic intelligence

(forecasts, outlooks,

predictions)

Market Intelligence

(trackers, surveys)

BusinessIntelligence

Corporate plans,

projections & forecasts

Page 6: Unified Intelligence

Internal

External

Historic Future

Strategic intelligence

(forecasts, outlooks,

predictions)

Market Intelligence

(trackers, surveys)

BusinessIntelligence

Corporate plans,

projections & forecasts

COO’s World

Page 7: Unified Intelligence

Internal

External

Historic Future

Strategic intelligence

(forecasts, outlooks,

predictions)

Market Intelligence

(trackers, surveys)

BusinessIntelligence

Corporate plans,

projections & forecasts

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Age

0

16-19

20-24

25-29

30-34

35-39

40-44

45-49

50-54

55-59

60-64

65 +

1000020000 10000 20000

Síminn Age

0

16-19

20-24

25-29

30-34

35-39

40-44

45-49

50-54

55-59

60-64

65 +

1000020000 10000 20000

Vodafone

Age

0

16-19

20-24

25-29

30-34

35-39

40-44

45-49

50-54

55-59

60-64

65 +

1000020000 10000 20000

Tal Age

0

16-19

20-24

25-29

30-34

35-39

40-44

45-49

50-54

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60-64

65 +

1000020000 10000 20000

Nova

Age

0

16-19

20-24

25-29

30-34

35-39

40-44

45-49

50-54

55-59

60-64

65 +

1000020000 10000 20000

No mobile subscriptionAge

0

16-19

20-24

25-29

30-34

35-39

40-44

45-49

50-54

55-59

60-64

65 +

1000020000 10000 20000

Other operators

Sources: Statistics Iceland Capacent Gallup (Consumption and Lifestyle Survey 2011)

No. Icelanders in demographic group

Icelandic Mobile Operators: Demographics

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Unified IntelligenceDecisionmakers

* Market research + STM information

YOU

Page 12: Unified Intelligence

Unified IntelligenceDecisionmakers

BusinessIntelligence

* Market research + STM information

YOU

Page 13: Unified Intelligence

Unified IntelligenceDecisionmakers

BusinessIntelligence

Market Intelligence *

* Market research + STM information

YOU

Page 14: Unified Intelligence

Unified IntelligenceDecisionmakers

BusinessIntelligence

Market Intelligence *

* Market research + STM information

$13.8B $64.6B

YOU

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Decisionmakers

BusinessIntelligence

Market Intelligence

Data Hub

Unified Intelligence

...

YOU

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Decisionmakers

BusinessIntelligence

Market Intelligence

Data Hub

Firewalls

Unified Intelligence

...

YOU

Page 17: Unified Intelligence

Decisionmakers

BusinessIntelligence

Market Intelligence

Firewalls

Unified Intelligence

...

YOU

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350 milliontime series

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70,000data sets

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3 billionfacts

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premium...and all your

sources

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DataMarket puts market intelligenceat decision makers' fingertips

- taking themfrom question to insight in minutes

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F I N D A N D U N D E R S TA N D D ATA

Twitter: @datamarket · Facebook: DataMarketE-mail: [email protected]

Hjalmar Gislason, founder & CEO


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