Viral and New Digital Media Strategies
Prof. Nachtigall Master in Fashion events and Public relations 2014/2015 By Sophia Andersson
Challenges ContentCommunities
ConversationsChannelsCustomer
Social communication needs followers:• Buzz
• Foursquare
• MySpace
• Linked In
About Facebook• Facebook is an online social networking service with more than 1,1
billion active users, or Facebook Profiles, around the world!
• Helps you to connect with family, friends and new encounters !
• Facebook Pages are for businesses, brands and organizations to share their stories and connect with people. Like Profiles, you can customize Pages by posting stories, hosting events, adding apps and more. People who like your Page and their friends can get updates in the News Feed. You can create and manage a Page from your personal account. Facebook allows people and companies to promote themselves and attract customers, for free.
LinkedIn!!
• The world's largest professional network with 300 million members in over 200 countries and territories around the globe.!
!• Simple mission: connecting the world's professionals to make them
more productive and successful. You get access to people, jobs, news and updates.
What is Instagram?• Instagram is a fun and exciting way to share your life with friends
through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. Instagram connects the world through photos!
• Like the other social networks as Twitter and Facebook, the Instagram app is for free!
• You can share your instagram photos on Flickr, Facebook, Tumblr and Twitter and if you specify your location you can also be checked out on Foursquare. Instagram helps you to share your photos on multiply platforms!
• You can have a private account or a public account, if you have a private account you have to accept the person requesting to ”follow you” on Instagram, in order for he or she to see your photos
How to use #hashtags more effectively in your social media content:
• When you upload social media content, use hashtags to further describe its purpose and the value it offers to its audience. For example - if your content relates to a topic like #menswear, #fallfashion, #love, or a #holiday, say so by including a #hashtag. Use them to categorize your brands messages, they are a unifying force!
• The hashtag started on Twitter but has spread to every other social network and has become a staple of modern marketing. If you go online and you search for a hash tagged phrase, you will find out more of whatever the brand is promoting or what they want to communicate!
• Use them to extend the reach of your posts!
• Use them to start a topic trend !
• #Hashtags let us inform others what we are talking about
+ positive effects about social media could be:
• Friends and relations - social media helps us to connect with friends and build better relationships with people we might be unable to meet personally, and let them know about our lives and happenings and viceversa
• Businesses opportunities - Businesses have noticed the value of social networks in our life, and they are using different techniques to promote their products. Since social marketing is cost effective and brands have a huge audience, they are turning more towards social marketing.
• Creating smaller communication barriers - We have the opportunity to create groups with people who are like-minded and share the related news with them and ask for their opinion or input about a certain topic.
- negative effects of social media could be:
• Creating addiction - A lot of people feel the need to post something on their pages or check others posts as it has become an important part of our life, social networking can become addictive to the users
• Lead to isolation - The human interaction has become effortless and people have isolated their lives behind their online identities thanks to social networks
• Affecting productivity - Mostly businesses use social media to find and communicate with clients, but it is also a great distraction to employees, who find what their friends are posting online way more interesting than their actually work tasks.
Thank you
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