Mobile Search Milestones
Wandoujia
A Mobile Pioneer
The vision has remained the same since the company’s first line of code was written in December 2009: “The gateway for mobile users to discover, download, enjoy, and manage their content anytime, anywhere.” !Wandoujia has achieved this vision by pioneering mobile search products. China’s mobile market has followed each step Wandoujia has taken.
App Search EngineInstead of an app store, Wandoujia built an app search engine for Android users. Wandoujia’s app search indexed apps from across the fragmented market of dozens of Android app stores in China.
SEARCH
A search for Angry Birds on Wandoujia.
INSTALL
INSTALL
In-App Video SearchIn September 2013, Wandoujia debuted its first in-app search product:
Video Search. Users can use just Wandoujia to search through 10 popular video apps to find the movies and shows they want to watch.
WATCH
WATCH
Video Search
Subscribe Dramas Movies Reality Animated
Search Across All ContentIn January 2014, Wandoujia released the 4.0 Android mobile client.
One search yields results in apps, videos, and ebooks.
A search for “Big Bang” yields video results for the popular TV show Big Bang Theory followed by app results for the game Mushroom Bang.
Videos Ebooks WallpapersAppsAll
WATCH
WATCH
INSTALL
Videos
Apps
In-App Search Program
Wandoujia’s IAS program provides developers with specifications for retrieving, indexing, and launching content within apps and also supports the in-app search standards from Google and Quixey.
On March 27, 2014 Wandoujia announced its In-App Search Program, opening the world’s most popular search for mobile entertainment to new developers.
Searching for a Ming Dynasty history book yields results in the Ebook section. Tapping “Read,” a user is presented with the option of which app to launch the content. Since ReadingJoy (爱阅读) partnered wi th Wandouj ia for IAS, Wandoujia has increased the number of daily new users it drives to its app by 200%.
READ
READ
READ
Select an app to read
Videos Ebooks WallpapersAppsAll
A Valuable Ecosystem
• 350,000,000+ total installs • 800,000+ new installs a day • 1,000,000+ of each:
• unique apps & games • movies, tv shows, & videos • ebooks
Wandoujia is committed to creating a more valuable ecosystem where users can find great content and developers connect with more active users.
The Wandoujia Model
Platforms
Wandoujia Mobile Search
App storesApp
developers
User accounts
In-app search and search algorithm
Android Windows Web
Referrals & IAP
Video appsContent
providers(Ebooks, wallpapers,
music, etc.)
The Mobile Search Index
Wandoujia's monthly report on mobile trends in China: http://appindex.wandoujia.com
The Team
• Located in Beijing • 250+ employees and 4 cats • SoftBank, Goldman Sachs, DCM, & Innovation Works are investors • First conceived in December 2009, with co-founders from Google
China and Nokia-Siemens
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