A&D Charitable Foundation
“WHY SOCIAL MEDIA
MATTERS
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Jeff DeHaven - Digital Marketing DirectorSOCIAL MEDIA
bluethumbdigital.com
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A LITTLE ABOUT ME. . .
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• What Social is All About
• The Benefits
• Resources
• Q&A
• Ways to Connect
OUR TALK
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GLOBAL DIGITAL SNAPSHOT
SOURCE: Worldameters, InternetLiveStats, Facebook, Tencent
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MOBILE VS PEOPLE
SOURCE: GSMA Intelligence, Worldometers
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MEDIA REALITY TODAY
SOURCE: GSMA Intelligence, BrightSideOfNews.com
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OVERTOOK
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OVERTOOK
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OVERTOOK
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OVERTOOK
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OVERTOOK
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OVERTOOK
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OVERTAKING
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PROJECTED OVERTAKE
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SOCIAL CAN REACH. . .
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ONLINE REPUTATION
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2014 - 947 2015 - 1,876
AMOUNT OF PLATFORMS
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HOW TO GRAB ATTENTION
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HOW TO GRAB ATTENTION
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HELPFUL TIPS
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BE PERSONAL
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PEAK INTEREST
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FACEBOOK OFFERS
• 727 page fans
• Over 286 shares
• Over 1,792 claims
• TOTAL REACH: 73,248
• One-time fee of $60 dollars
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ATTENTION SPAN TODAY
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CREATE CAMPAIGNS
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MAKE A BIG DEAL
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HATERS ALLOW YOU TO...
SOURCE: Edison Research, Jay Baer, Discover
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HATERS ALLOW YOU TO...
SOURCE: Edison Research, Jay Baer, Discover
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• mashable.com
• socialmediaexaminar.com
• socialmediatoday.com
• Social Media Examiner Show
• Michael Hyatt Podcast
• jonloomer.com
• #jaytoday
• Social Media Club
• Social Media Association of Michigan Facebook Group
RESOURCES
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QUESTIONS?
STAY CONNECTED!
more .com
morejeff.com