A&D Charitable Foundation

“WHY SOCIAL MEDIA

MATTERS

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Jeff DeHaven - Digital Marketing DirectorSOCIAL MEDIA

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A LITTLE ABOUT ME. . .

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• What Social is All About

• The Benefits

• Resources

• Q&A

• Ways to Connect

OUR TALK

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GLOBAL DIGITAL SNAPSHOT

SOURCE: Worldameters, InternetLiveStats, Facebook, Tencent

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MOBILE VS PEOPLE

SOURCE: GSMA Intelligence, Worldometers

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MEDIA REALITY TODAY

SOURCE: GSMA Intelligence, BrightSideOfNews.com

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OVERTOOK

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OVERTOOK

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OVERTOOK

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OVERTOOK

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OVERTOOK

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OVERTOOK

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OVERTAKING

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PROJECTED OVERTAKE

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SOCIAL CAN REACH. . .

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ONLINE REPUTATION

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2014 - 947 2015 - 1,876

AMOUNT OF PLATFORMS

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HOW TO GRAB ATTENTION

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HOW TO GRAB ATTENTION

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HELPFUL TIPS

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BE PERSONAL

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PEAK INTEREST

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FACEBOOK OFFERS

• 727 page fans

• Over 286 shares

• Over 1,792 claims

• TOTAL REACH: 73,248

• One-time fee of $60 dollars

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ATTENTION SPAN TODAY

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CREATE CAMPAIGNS

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MAKE A BIG DEAL

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HATERS ALLOW YOU TO...

SOURCE: Edison Research, Jay Baer, Discover

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HATERS ALLOW YOU TO...

SOURCE: Edison Research, Jay Baer, Discover

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• mashable.com

• socialmediaexaminar.com

• socialmediatoday.com

• Social Media Examiner Show

• Michael Hyatt Podcast

• jonloomer.com

• #jaytoday

• Social Media Club

• Social Media Association of Michigan Facebook Group

RESOURCES

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QUESTIONS?

STAY CONNECTED!

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morejeff.com