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Investor Presentation
November 2011
2
Disclaimer
• This notice may contain estimates for future events. These estimates merely reflect the expectations of
the Company’s management, and involve risks and uncertainties. The Company is not responsible for
investment operations or decisions taken based on information contained in this communication. These
estimates are subject to changes without prior notice.
• This material has been prepared by Multiplus S.A. (“Multiplus“ or the “Company”) includes certain
forward-looking statements that are based principally on Multiplus’ current expectations and on
projections of future events and financial trends that currently affect or might affect Multiplus’ business,
and are not guarantees of future performance. They are based on management’s expectations that
involve a number of business risks and uncertainties, any of each could cause actual financial condition
and results of operations to differ materially from those set out in Multiplus’ forward-looking statements.
Multiplus undertakes no obligation to publicly update or revise any forward looking statements.
• This material is published solely for informational purposes and is not to be construed as a solicitation or
an offer to buy or sell any securities or related financial instruments. Likewise it does not give and should
not be treated as giving investment advice. It has no regard to the specific investment objectives,
financial situation or particular needs of any recipient. No representation or warranty, either express or
implied, is provided in relation to the accuracy, completeness or reliability of the information contained
herein. It should not be regarded by recipients as a substitute for the exercise of their own judgment.
points from several programs in
one single account
Multiplus is a growing loyalty network
3
around 9 mln members
almost170 partnerships
+17.0% YoY +26.3% YoY
powerful support for partners to
acquire and retain clients
positive network effect
generating strong growth
20.0 bln points sold in 3Q11
+38.5% YoY
Exclusive and Strategic Relationship with TAM
Long term agreement (15 years + additional 5 year periods)
Most desired airline in Brazil (Ibope Research) and Star Alliance member
Air tickets: most appealing redemption with high value perception
Multiplus
2009: spin-off from TAM’s loyalty program
2010: launched as separated business unit and IPO
TAM SA holds 73,2% stake
Note: based on 3Q11
Network connecting people and companies
# of months ~10 0 24
$
$
points selling redemption
unit revenue less unit cost
spread $
CASH IN CASH OUT ~10 months float
interest income
point expiration
breakage
outsourcing and CRM
services $
Innovative business model
4
Debt free
Negative working capital Scalable business
Strong cash generation Low CAPEX requirement
Dividend player
Sources of Profit
Growing coalition network…
5
Apparel Education Gas Stations Bookstore Magazine
Suscriptions Pay-TV Telecom Hotels Air Travel
Note: blank slots refer to targeted segments
Drugstore
Members can collect and also redeem points
in any coalition partner.
Travel Agency
Pension Plan Furniture and
Decoration
Beauty and
Healthy Home Centers Car Rental Group Buying Insurance Groceries Gym Food
Universities
Real Estate
Stock Broker
Others
e-Commerce
Stock Exchange
… and strong accrual and growing redemption network*
Redemption Accrual
*non exhaustive
Financial Institutions
6
Hotels
Car Rental Retail and others
Magazines and Newspapers
Donation
Other
Leisure
26%
3%
71%
Current
TAM Retail, Industry and Services Banks
Strategy: to diversify gross billings and redemptions
7
Note: based on 3Q11
Long term target
98%
2%
Current
Air Tickets Others
Long term target
15 to 20%
15 to 20%
Costs of rewards
Gross billings of points
• Average unit price increase
• Average unit cost reduction
• Controlled breakage decline,
favoring member experience
and volume growth
Long term margin expansion
why?
Strategy: to diversify
gross billings and
redemptions
Diversifying gross billings and redemptions
8
Expanding
partnerships network
Increasing
marketing actions
how?
Groceries, entertainment,
restaurants, beauty, others
Some recent partnerships
Roadmap
Drugstore Group buying
Pension Plan Car Rental
TV commercial
Videos on board
Point-of-sale
materials
Mailings
Improving
client experience
(collect points here)
New website
Capillarity
project
Call Center
improvements
Accrual,
balance
checking, and
redemption at the
point-of-sale
1 2 3
Media investments
Radio spots
Newspapers,
Magazines, etc.
9
Loyalty market has multiples growth opportunities
*Note: Average income of classes D and E - R$ 6,126/year; class C - R$13,944/year; and classes A and B - R$ 75,942 /year.
Credit Card Transaction Value (R$ billions)
CAGR +22%
Expanding credit card usage in Brazil
Source: ABECS
Personal Consumption Expenditure (R$ billions) CAGR +12%
Increasing domestic consumption
Source: IBGE
Growing passenger traffic (Airline Segment)
RPK in Brazil (billions) 23%
Source: ANAC
Improving wealth distribution
Social classes in Brazil* (% of the population)
Source: Research Cetelem- Ipsos 2010
2005
2010
142174
215256
314
2006 2007 2008 2009 2010
1,4291,594
1,7871,966
2,226
2006 2007 2008 2009 2010
4044
48
57
70
2006 2007 2008 2009 2010
Multiplus’
target
Appendix
Appendix I:
Typical Accrual and Redemption Flows
11
MEMBER (consumer)
Points earns Partner’s
Program accumulates converts to
PARTNER WITH STANDALONE PROGRAM
PARTNER WITH NO STANDALONE PROGRAM
Accrual flow: cash in due to sales of points to partners
Redemption flow: cash out due to purchase of points, products and services from partners and suppliers
earns
MEMBER (consumer)
Points
redeems
converts to Partner’s
Program accumulates earns
COALITION AND REDEMPTION PARTNERS
earns
Products and
Services
Products and
Services
earns
Products and
Services
buys
POINTS
POINTS
A
B
C
D
E
MULTIPLUS WEBISITE
z z 26,86% 73,14%
TAM S.A.
12
Appendix II:
Shareholders’ Structure and Stock Performance
Shareholders’ Structure Average Stock Price and Average Daily Trading Volume
15,3
4,1
6,1
2,1 2,4
5,0 6,6
9,7 10,5
13,3
7,9 6,4
9,5 8,8
19,4
7,6 8,2
5,6
12,8 11,4
14,90 15,99
17,48 16,58 16,17
17,87
19,96
23,36 24,74
28,85 29,66 29,28
25,48 24,99 26,29
28,32 27,95 27,40 25,80
27,54
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
Average Daily Trade Volume (R$ million)
Average Stock Price
2010 2011
52,8
46,9
35,7
31,0
27,6 27,3
23,7 23,5
21,0
18,0
15,7
13,4 13,0
9,5 9,4
4,4 3,8 2,3
Fly
Buys N
ZL
Fly
Buys A
US
Qanta
s P
rogra
m A
US
AirM
iles C
AN
Necta
r U
K
Fly
ing B
lue F
RA
LA
NP
AS
S C
HL
Sky M
iles U
SA
AA
dvan
tage U
SA
Mile
s&
Mo
re D
EU
JA
L M
ileage B
ank J
PN
Ae
ropla
n C
AN
AirM
iles U
K
Necta
r IT
A
Ve
locity A
US
Mu
ltip
lus B
RA
Sm
iles B
RA
Clu
b P
rem
ier
ME
X
Source: Principal Global Indicators and Companies’ website and reports
Notes:
1. Programs belonging to airlines: Flying Blue to AirFrance/KLM; Sky Miles to Delta Airlines; AAdvantage to American Airlines; Miles&More to Lufthansa; JAL Mileage Bank to Japan Airlines; Velocity to Virgin Blue; Smiles to Gol Airlines; and Club
Premier to AeroMexico
2. Programs associated with airlines: FlyBuys NZL with Air New Zealand; FlyBuys AUS with Jet Set; Aeroplan with AirCanada; AirMiles UK with British Airways; and Multiplus with TAM Airlines.
Appendix IV:
Loyalty Market Penetration
as % of population
as % of population
North
3,6 Northeast
2,5
Central-West
6,4 Southeast
5,2
South
4,5
Multiplus member base penetration
13
Contact IR team
+55 11 5105 1847
www.multiplusfidelidade.com.br/ir Debit free
Negative working capital Scalable business
Strong cash generation Low CAPEX requirement
Dividend player