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This presentation by Katharina Norden was made during the special issue at the High-level Conference on Global and European Trends in Financial Education held on 22-23 May 2014 in Istanbul, which explored the role(s) of the private and not-for-profit sectors in financial education, financial literacy and innovation for young people and financial education for migrant workers and their families. Find out more at http://www.oecd.org/daf/fin/financial-education/2014-conference-global-european-trends-financial-education.htm
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WHO WE ARE
≈ 3. < 30 -32k
- AT EYE LEVEL
- PLAYFUL
- NOT OPENLY EDUCATIVE
- BEHAVIOUR-BASED
CO - DEVELOPMENT
INFORMATIVE LEARNINGINFORMATIVE LEARNING
Sunday, October 20, 13
INFORMATIVE LEARNINGINFORMATIVE LEARNING
TRANSFORMATIVE LEARNING
Sunday, October 20, 13
TRANSFORMATIVE LEARNING
LET‘S MAKE A GAME!
MOST SOLD GAMES
A SERIOUS MOBILE GAME
FAR AWAY ISLAND
A HEROINE
CURE
SURVIVAL
POWER STRUGGLE
MYSTERY STORY
THE PLAYER HAS TO:- Run- Overcome obstacles- Collect objects- Reach goals, gain status, save the island
GAME MECHANICS
- Making a budget- Withstanding consumer pressure- Prioritizing the right payments- Saving/Rainy Day Fund- Self-determination- Business Competence- Understanding the marketing industry- Self Confidence- Responsibility
LEARNING MECHANICS
TOO GOOD TO BE TRUE...
LINK TO REALITY
APRIL 2014: LAUNCH IN AT
USERS
14K DOWNLOADS AFTER 6 WEEKS+high retention rate!
AGE CURE Runners reaches our target group
SESSION LENGTH
Most sessions take between 3-10 Minutes
A DOOR OPENER...
