Create Buzz!

Marketing and Public Relations for Nonprofit Organizations

Kelly Davenport

Is your agency the bestkept secret?

“The common cry is nobody knows who we are or what we do. We need visibility!”

From your textbook, The Public Relations Handbook for Nonprofits, by Art Feinglass

Happy Valentine’s Day

What does love have to do with your nonprofit agency?

Have a Heart Use any keyword associated

with Valentine’s Day, such as love, passion, kiss, sweet, heart to develop four key messages about yourself then use those keywords come up with a slogan to tie Valentine’s Day with your nonprofit agency or an agency you have been associated with through work or volunteerism.

Marketing & Public Relations

Introduction to Class & Each Other

Icebreakers

- Interview role play

- Group Resume

What is Marketing?

What is your definition of marketing for nonprofits?

What vehicles would you use to promote your product/services/events/mission?

Marketing for Nonprofits

A process that helps you exchange something of value for something you need.

What is Public Relations?

What is your definition of Public Relations for nonprofits?

What vehicles would you use to promote your product/services/events/mission?

PR for Nonprofits

Effective PR Campaigns must take in account the goals and expectations of all stakeholders

Must be engaged in filling a specific mission vs. the bottom line

Marketing in Business

All of the activities involved in buying or selling of a product or service.

Marketing Mix – the 4 P’s Product - Price – Place – Promotion

The 5th P is Public Relations.

Defining PR in business

Comprises a set of practical skills and strategies designed to enhance the reputation of an organization, strengthen its relationships with key audiences and enable it to deal with crisis from a position of strength.

What are the differences between advertising & public relations?

The MissionWhy do you exist? The mission statement must be clear,

concise and easy to understand. The mission statement should capture

and hold the reader’s interest. The mission statement should include a

call to action that gives the reader a reason to respond NOW!

The Mission Statement

Is no more than a few sentences that clearly state a challenging but achievable goal.

Tells what a nonprofit does and gives a nonprofit its reason for existing.

Should use active verbs.

Tips for evaluating your

Mission statement Paint a picture in your reader’s mind. Write with passion. Use “alive” language.

The mission of the Georgia Aquarium is to be an entertaining, educational and scientific institution featuring exhibitions and programs of the highest standards, offering engaging and entertaining visitors’ experiences, and promoting the conservation of aquatic biodiversity throughout the world.

Mission Statements

Mission Statements

The mission of the Muhammad Ali Center is to preserve and share the legacy and ideals of Muhammad Ali, to promote respect, hope, and understanding, and to inspire adults and children everywhere to be as great as they can be.

Mission Statements

The mission of Special Olympics is to provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities*, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community.

Mission Statements

The mission of the Juvenile Diabetes Research Foundation is to find a cure for diabetes and its complications through the support of research