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Sport PRLecture: 1.13.15
University of Cincinnati
By Jackie Reau
Introductions
Syllabus Review
New Communications Model
•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor
•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning
Sports Media Writing
*Professional bios (player, team)*Opinionated columns*Game wraps*Crisis statements*Customer service*Social media
New Communications Model
•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor
•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning
Professional bio, third person, no opinion without quote
Column with opinion, quote or no quote
Game wrap, no opinion unless in quotes
Media statement for crisis management
Customer service communications
Social Media Communications
Write Your Own Bio in Third Person
*Name*Title (education, expected education)*Desired Dream Job*Extracurricular activities that support Dream Job*Other activity that supports Dream Job
-Post this information to Linkedin.com profile