PlusMarketing

Lead Program Overview 2010

MortgageLoanPlaceYour Resource for Everything on Mortgage Loans

Customer searchesfor “home refinance”or similar term online

Customer fillsout form at

MortgageLoanPlace.com

Lead is matchedto lender filters.

Lead is distributed.

Plus1 Process

Plus1 Unique Value PositionPlus 1 Marketing provides real time leads from borrowers who are actively looking for help with their mortgage. We have leads from people who want to talk to someone and we want to sell them to people who want to help our borrowers.

Lead Information

Property InformationHome Value Credit Bankruptcy History Property State When they are looking

Contact InformationNameAddressPhone Number(s)Email Address

Additional Information on RefinancesCurrent Mortgage BalanceDesired Loan AmountCurrent Interest RateRefinance Reason

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Minimum Lead FiltersWe do not sell leads with

Poor Credit

Home Values under $100k

Bankruptcies within the last year

Our Leads Produce Results

Because our leads are from people who want to talk to someone, we offer much higher contacted and closing percentages.

PricingLeads are sold up to up to 3 LendersRefinances - $15 Streamline Refinances - $20 Purchase - $9Available Filters for $5 on Refinances and $3 on Purchases

Min Home Value of $150 (We don’t sell < $100k)

Good & Excellent Credit Only (We don’t sell poor)

Minimum Interest Rate 1% above WSJ 30 Year Fixed Rate (Refinances Only)

Refund PolicyLeads are refundable within 7 Days if:

The Phone Number is Not Valid

2

0

20

40

60

80

100

Closing Rates

LeadContacted

ApplicationTaken

Closed

Per

cent

age

of L

eads

The Lead is a duplicate

The lead is a fictitious person

The property state is incorrect

The lead is for a mobile home

The lead is upside down on their mortgage

We realize that this is not all inclusive, and there could be other reasons for a refund,which we will look at on a case by case basis.

Requirements to Join the Plus 1 NetworkCommit to helping our leadsFor the best results, you have to be able to call the leads within 5 mins of receiving the leadFollow all Respa compliance guidelinesOffer diversified and competitive productsDefine realistic goals for the first 6 monthsWe bill for leads you keep every 15 days

Our Leads Require Fast Action!Leads convert 22 times more if you make contact in the first 5 minutes.78% convert with the first company that contacts them.40% of leads close eventually with consistent long term follow up.

Expect ResultsOur Search Marketing strategy has proven results.We do not use email or co-sign ups.You are getting a lead that is invested in the process and ready to talk with you!

Ready to Join?Please contact Ryan at ryan@plus1-media.com or by phone at 573-445-5513.

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PlusMarketing