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Titel presentatie[Naam, organisatienaam]
Summit Day – Scientist forum on Smart Specialisation related to clusters
Edward Y. M. ZhuCEO of CHIC Group, Co-chair of Holland Center
Creating Value through Innovation of World Food Port
Creating Value through Innovation of World Food Port
Edward Y. M. ZhuCEO of CHIC Group
Co-chair of Holland CenterEmail: [email protected]
Nov 9th, 2016 Eindhoven
1. CHIC Group & CHIC Foods Brief Introduction
2. World Food Port: Introduction
3. Current issues of economic development zones in China
4. The Vision
5. Value Proposition of the World Food Port
6. What is ideal: Jiangsu Case
7. Practical Implementation
Table of Contents
CHIC Group Brief Introduction
• Headquartered in Shanghai, China with a state-of-art R&D center and group training center on the campus
• With around 10,000 employees globally
• The group consists of six divisions: - Food- Agriculture- Home & garden Products- Medical Equipment- Integrated supply chain management
Solutions & Execution - BIRUP
• Four controlled joint venture – Fruit processing plants
• One Thailand wholly-owned – Coconut Water processing plant
• One controlled joint venture –Home & Garden Plant
• Multiple global & regional brands: INVO & Fruiti …
• Three Fruit Orchards in China
Canada
USA West Coast USA East Coast
Europe: France, Germany, UK, Switzerland
DubaiKoreaJapan
New ZealandAustralia
Thailand
SingaporePhilippines
China
CHIC Group at a Glance
CHIC GROUP IS A SIMIS COMPANY WITH VALUE ADDED DIFFERENTIATED PRODUCTS, SERVICES AND BUSINESS MODELS:
S: Solution I : InvestmentM: Management I : InnovationS: Service
We grow only when our people grow!
CHIC Group at a Glance
Pictures of CHIC Group Headquarters, R&D Center, and Knowledge Center of Excellence in Shanghai
CHIC Group at a Glance
1. CHIC Group & CHIC Foods Brief Introduction
2. World Food Port: Background
3. Current issues of economic development zones in China
4. The Vision
5. Value Proposition of the new World Food Port
6. What is ideal: Jiangsu Case
7. Practical Implementation
Table of Contents
Historically, China and The Netherlands have been important economic and trade partners. In 2014, the two Heads of states signed a Joint Declaration to establish a comprehensive and cooperative partnership. The declaration expressed the intention to intensify the cooperation in major areas such as modern Food & Agriculture
World Food Port: Background
World Food Port: Background
China’s “One Belt One Road” strategy brings great opportunities to the cooperation between China and The Netherlands. The World Food Port (WFP) is situated at the eastern starting point of “One Belt One Road”.
1. CHIC Group & CHIC Foods Brief Introduction
2. World Food Port: Background
3. Current issues of economic development zones in China
4. The Vision
5. Value Proposition of the new World Food Port
6. What is ideal: Jiangsu Case
7. Practical Implementation
Table of Contents
China Economic Development Zone: Current issues
Competition with no differentiation:
Zone to Zone
Low Efficiency: redundant shipping,
increased logistic cost, resulting in high total
supply chain costs
No Integration: lack of holistic approach
and design
High waste = Pollution
High transaction costs
1. CHIC Group & CHIC Foods Brief Introduction
2. World Food Port: Introduction
3. Current issues of economic development zones in China
4. The Vision
5. Value Proposition of the new World Food Port
6. What is ideal: Jiangsu Case
7. Practical Implementation
Table of Contents
Traditional Supply Chain
Traditional Food Hub
World Food Port
1. CHIC Group & CHIC Foods Brief Introduction
2. World Food Port: Introduction
3. Current issues of economic development zones in China
4. The Vision
5. Value Proposition of the World Food Port
6. What is ideal: Jiangsu Case
7. Practical Implementation
Table of Contents
Value Proposition of the World Food Port
Increased Revenue with World Food Port: one-stop shop of all food offerings to the markets
Reduced Cost of Goods:
Reduced Total Cost of Logistics
Reduced Total Cost of Material Handling: through assembly line and automation
Reduced Total Material cost (less wastage & spoilage)
Reduced Transaction Cost
Better Food Safety Control: more integrated farm-to-table supply chain with
Transparency & Traceability
Reduced CAPEX throughout the total supply chain: higher level of
Shared Resources & Assets such as a shared temperature controlled warehouse
Reduced Spoilage, less Wastage: less Touch Points in a flattened end-to-end
supply chain
Main driver: Food Technology of Fresh Offering
1. CHIC Group & CHIC Foods Brief Introduction
2. World Food Port: Introduction
3. Current issues of economic development zones in China
4. The Vision
5. Value Proposition of the new World Food Port
6. What is ideal: Jiangsu Case Study
7. Practical Implementation
Table of Contents
Jiangsu Case: What can be Ideal?
A Cluster-Based economy is a platform with a total supply chain in one location
strategically linking, on one hand, the under-utilized assets, and on the other hand, the
market demand. The World Food Port is a pull model, matching production with the
real time demands of the surrounding
cities such as Shanghai, Beijing,
Guangzhou, Shenzhen, Taipei,
Hong Kong and countries such as
South Korea and Japan.
Farming
Processing
Logistics
Eating & Consuming
Local Lifestyle & Living
Main drivers of the demand: The Millennials
“Agrarian urbanism applies to settlements where society is involved with food in all its aspects: organizing, growing, processing, distributing, cooking and eating” Andres Duany
Implementation in Practice
Golden Triangle for
Success Assurance
The Holland CenterCHIC GroupDomestic enterprises and entrepreneursEnterprises with industrial advantages in the field of food & agribusiness from the Netherlands
Wageningen University and its research centerOther cutting-edge research and development institutions within the circle
Governments of China and the NetherlandsLocal governments of Jiangsu
Implementation in Practice
Implementation in Practice
7. Implementation in Practice
Cold Storage
Tofu/Bean Curd Based
Others
*Coconut Water *Fruit Cups/Sorbet
Meat (cooked)
Fruit Juice (Customized)
BakeryDessert
Dairy Yogurt/Non
-dairy Yogurt
Cold Storage
Fish& Sea Food(cooked） Others
Fresh Flowers（ sorting）
Vegetables (cooked)
Salad-DressingSalsaDipping
Salad（ Raw）
Rice (cooked）
Noodle（ cooked）
Packaging:•Salad•Soup•Meal Box•Sandwich•Bakery
Cold Storage Freezers Assembly
Cold Storage
Cold Storage
Cold Storage
Cold Storage
Cold Storage
Cold Storage
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Central KitchenCHIC Fresh Technology
Cooking
Cooking
Cooking
Central Kitchen with Fresh Technology
Implementation in Practice
Implementation in Practice
– A platform to Support and Facilitate Dutch (and where relevant also to other European) Food & Agriculture companies
– To start and Speed up their business in China, and an easy "go-to place" for the consumers (B2C) and customers (B2B) in China
– With a shared brand with Dutch food & agriculture business reputation, members of Holland Center can have a synergistic approach to target markets in China
13
Holland Center
Thank you!
Q&AEdward Y. M. Zhu
CEO of CHIC Group Co-chair of Holland Center
Tel: +86 21 6707 7888Email: [email protected]
