Promote Your Group Trip

10 (or more) Tips for Success

Sponsored by:

Presenters

Laura Wallendal, Co-Founder, EdTrips

Kevin O’BrienK-12 ESL Educator, MBA

Hone Your Message: What’s Special? Why Your Trip?

Identify the benefits

Demonstrate that value in a concrete way

Determine the Target Audience

Who is most likely to benefit?

Who is most likely to be able, willing, and interested?

Look at groups in your school or organization

Think about the specific best way to reach them

Key to Success: The Write Up Be concise and catchy

Focus on the benefits to the traveler

Make it clear—more substance than sizzle

Test it out with several people

Make sure it works in many formats

Timing Is Everything: Start Early

It takes, on average, seeing something 7 to 11 times to notice it

Start early to give word of mouth time, develop a comfortable cadence, and give it time

Your audience gets time to plan

Early signups also help show the trip is filling

Distribute Your Message On Several Channels

Don’t put all your eggs in one basket!

It’s best to reach people on multiple channels-they’ll respond more often, and more readily

Email: Send at a regular, but not aggressive pace

Flyers: where people actually go

Posters: Make it memorable!

Postcards: Mail smart!

Use Social Media Wisely

Post engaging content, not just updates

Encourage members to re-post

Get people involved in sharing!

Videos, images (not with kids) are engaging and let people really see the venue—an important factor in deciding to go!

Go where your attendees are-Facebook, Twitter, Pinterest

Team Up With Other Groups

Find similar groups

Market together

Better budgetarily, and also better experience

Figure out early who handles logistics, money, and other details

Work with Your Influencers

People who take frequent trips

Have a wide network

Love your trips

Say great things about them

Users of social media

People who are members of allied groups

Work with the Venue

Promotional materials

Connect to other groups

Add other attractive venues to itinerary Often at a discount, making the trip a better

value

Site visits can become promos: Video Photos Blog posts

Social media support

Get Creative!

Spread the news

Ask your team to help

Join forces

Send reminders

Offer an early bird

Thank You!

EdTrips is the new, easy way to plan and manage educational travel from around the corner to around the world. Using the EdTrips platform, you can manage your entire trip as easily as you send an email.

Promote And Organize in Just Three Steps:

1. Create a beautiful webpage to showcase your trip, manage payments, and secure permission forms.

2. Promote your trip, with custom emails and invitations to travelers

3. Collect payments, add itineraries, invite chaperones-manage your trip quickly all in one place.

It’s free for teachers to use.

Start planning your next trip in less than a quarter of the time it usually takes!

 

Try It Out at EdTrips.com