What is personal brand? Why is building social capital so important in social networks? And 21 practical tips for using LinkedIn to grow your personal brand and social capital.
Text of 21 LinkedIn Strategies and Tactics to Grow Your Personal Brand
1. 21 LINKEDIN STRATEGIES ANDTACTICS TO GROW YOURPERSONAL BRANDby Jay PalterChief Engagement Officer, Jay Palter Social AdvisoryPresented to:21 OCTOBER 2014
2. OverviewThis presentation will cover: The power of personal brand. What is social capital and whydo you want to accumulate it. Tips for using LinkedIn todevelop and leverage yourpersonal brand. 3. What is a brand? Visual identity Experience Value proposition Reputation Goodwill 4. What is a personal brand?= YOU, your smiling headshot Identity Experience Value proposition Reputation Goodwill= Your satisfied customers= Your niche/specialty= Your Google SERPs= Referrals/recommendations 5. Your personal brand is the intersection ofyour talent, passion and experience 6. Dr. Seuss: not only a great storyteller, butalso a personal branding guru.Your you-nessis key to yourpersonal brand. 7. Your personal brand is not defined bywhat you say, but how you act.Personal brand is whatpeople say about youwhen you leave theroom.~ Jeff Bezos, Amazon 8. What is social capital?The value/benefit that accruesto a person, business ororganization by virtue of theirsocial relationships. 9. People do business with peoplethey know, like and trust. 10. Social capital, along with financial andhuman, are major drivers of business. 11. Social networks are economies ofinfluence in which social capital is theultimate benefit.Cur rencyAssetsEarned mediaGoodwill===TransactionsNetworked peopleand contentSocial capital 12. Here are 21 LinkedIn Strategies and Tacticsto grow your Personal Brand 13. 1. A smiling professional headshot.Smiling headshotAvoid these types of headshots:Too many peopleFace too smallToo personalDefault iconXXXX 14. 2. Craft a professional headline.Professional HeadlineBusiness writer orAdvisor or 15. 3. Complete your profile.http://ca.linkedin.com/in/jaypalterSummary of what you doMultimedia 16. 4. Customize profile sections.Reorder your profile sectionsYour LinkedIn profile does not needto look like a boring resume. 17. 5. Customize your skillset.Choose the skillsyou want people toendorse you for 18. Making Connections on LinkedIn 19. 6. Customize your connect requests. Follow up within 24 hrs Customize message Be personal 20. 7. Ignore some connect requests.Do CONNECT: People youve met People genuinelyreaching outDont CONNECT: With complete strangers Geographic outliers 21. Listening and sharingAdopting a proactive giving strategy paying it forward is the key toonline social engagement andbuilding social capital. 22. 8. Mind your LinkedIn feed daily. Like, comment & shareWhy? Show people you arepaying attention Learn something 23. 9. Find and share great content. Helps solve too much information problem Adds value and creates meaning Demonstrates your knowledge/expertise Creates touch points for clients/prospects Shares your personality 24. Four Es of content curationSample topics: Personal finance Happiness/quality of life Productivity & life hacks Fitness/health Networking Community-buildingTopics to avoid: Politics Religion 25. 10. Help people understand. Ebola is a relevant topic on peoples minds and thisinfographic helps us understand its contagiousness. 26. 11. Share what you find compelling. Everyone is busy and the Eisenhower Box simplifies theconcept of prioritizing tasks. It helps me, so maybe it willhelp someone else too. 27. 12. Make people smile. 28. Men with real bodies posing in underwearseems to make people smile. 29. Do not under-estimate the power ofmaking people smile. 30. 13. Inspire and affirm. 31. 14. Publish long form articles.LinkedIn is becoming ablogging platform:Write for your reader Add a footer to yourarticles linking back toyour site/blog Include images in postsand use subheadings Tweet with Tip@LinkedInPulse 32. FinallyGive until it hurts. 33. Give. Serve your network.15. Give back and pay forward.16. Give credit where its due.17. Pay attention. Pay. Attention.18. Be generous of spirit.19. Invest your time.20. Read and share other peoples content.21. Be helpful. 34. Stop focusing on what youre gettingIf youre not getting benefits from using socialnetworks, chances are youre not givinganything of value.Focus on what youre giving and serve yournetwork.