A Blogging Primer:Getting Started Today

By Bryan PersonLiveWorld

Access sites I mention here:BudURL.com/EduBlogging09

Shouldyou blog?

Getting started

Start reading blogs

Weblogg-ed.com

Follow keywords/phrases

Blog design

Education.Change.org

Education.Change.org

Blog platforms

So what’s in a name?

ChrisBrogan.com

HorsePigCow.com

TwistImage.com/blog

LiveWorld.com/Bryan

web-strategist.com

SocialMediaExplorer.com

1) Create compellingcontent

Introduce yourselves!

The web is built onlinks.

So use them.

“Be a champion for your industry”

-- Mitch Joel

Don’t just recyle; createoriginal content.

Have an opinion!

Use visuals

Report industry news

Tell great stories

Make lists

Cover events

2) Promote and build

Get the word out

Quality – and quantity

Make it easy to find

Highlight blog content

Blog

Podcasts

Speaking

Betransparent

Be fair

Take your lumps

Comment on

other blogs

Have a comment

policy

“No-a*****e policy”

“Living-room policy”

“Unfinished” posts

Give freely

Attend events

Ask:“What do you think?”

…

… and mean it.

Have I mentionedlinks?

3) Measure

Share ROI successes!

Blog

comments

Site

visitors

Inbound

links

E-mail

open

rate

Blog

subscribers

Sales

leadsSpeaking

invitations

Read the pros

Kami Huyse: Communication

Overtones

KD Paine:PR Measurement

Blog

The payoff

•Bryan Person | http://www.flickr.com/photos/BryanPerson•http://www.flickr.com/photos/oscalito•Joi | http://www.flickr.com/photos/joi/•Little Dan 77 | http://www.flickr.com/photos/pressthebuttononthetop/•http://www.flickr.com/photos/thelastminute/•Photologic | http://www.flickr.com/photos/fotologic/•Steve Garfield | http://flickr.com/photos/stevegarfield/•Dan Taylor | http://www.flickr.com/photos/dantaylor/•Il Primo Uomo | http://www.flickr.com/photos/44523343@N00/•Brian D. Solis | http://www.flickr.com/photos/briansolis/• Clay Burell | http://www.flickr.com/photos/60568718@N00/ •http://flickr.com/photos/sfllaw/441311367/•Mihai Dragan | http://www.flickr.com/photos/mihaidragan/282456984/•http://www.flickr.com/photos/bugbunnybambam/ •C.C. Chapman | http://www.flickr.com/photos/cc_chapman/•Ewan McIntosh | http://www.flickr.com/photos/edublogger/•FoxyPar4 |http://flickr.com/photos/foxypar4/ •Sue Hardin| http://www.flickr.com/photos/7333020@N03/421126219/

Flickr photos

Thank you!

Questions or comments?

bperson@LiveWorld.com