A2 - G324: Advanced Portfolio in Media

A2 Evaluation

Worth 20 marks, so equivalent to planning/ research

Evaluate work electronically Guided by key questions Parts done collectively and parts individually.

Suitable formats for evaluation: Podcast DVD extras Presentation

Not a written essay Potential of format chosen should be exploited

through use of images, audio, video and links to online resources

Supported by other forms such as photos/ audio/ videotaped presentations

AO4 Evaluation – Questions Presented via commentary,

presentational tools and supporting posts: How do products use, develop or challenge forms

and conventions of real media products? How effective is the combination of main product

and ancillary texts? What have you learned from audience feedback? How did you use new media technologies in the

construction and research, planning and evaluation stages?

1. Forms and conventions

How “real” is it? Detailed comparison with relevant examples

Video comparison for videos Blog posting for print products

Focused deconstruction with side-by-side, step-by-step consideration

All three products considered in detail “Forms and conventions”

What are they? How did you use them? “Use, develop or challenge”

How closely did you stick to convention? Why?

2. Combination

How well do your three products work together? Detailed analysis identifying links/ points of

intersection Success of branding Link to research and planning Audience feedback – interviews/

questionnaires and reviews of these Comparison with actual campaigns (link to 1.)

Combination of video and blog

3. Audience feedback

What feedback did you get during the process (review blog) How did you use this to develop your

piece? What feedback have you had for your

completed piece What have you learned from this?

Combination of survey, blog comments and vox-pop interviews with your commentary/ response

4. New media technologies HD cameras Adobe Premiere/ Apple whatever Adobe Photoshop Blogger Other?

Detailed consideration of exactly how you used these technologies, with examples, from blog and products

Cannot be too small